Digital Marketing comes with a huge Advantage!
Digital Marketing is the only marketing option that provides numerous channels of marketing at much lower prices compared to traditional marketing methods. Also, Digital marketing is one of the easiest ways of marketing to be learned. You do not need a degree in marketing, just the short term digital marketing courses can do the trick!
Let’s delve into the commonly used digital marketing channels and summarize each one on the go!
The List of Digital Marketing types and tactics!
Search Engine Optimization (SEO)
You must have come across the word SEO even if you are only a little acquainted with digital marketing! SEO is Search Engine Optimization! This is the process through which you can rank your website higher in the search engine results pages. When your website appears on the first page of Google Search, it will automatically get more clicks and this brings organic traffic to your website.
SEO works best for websites, blogs, and infographics.
The organic traffic can be increased on your website via SEO in a number of ways including:
On-page SEO:
On-page SEO takes into consideration all the content that exists “on the page” when looking for a website. On-page SEO does this by looking for keywords volume and intent on a particular page.
Off-page SEO:
As the name suggests, this “off-page” SEO focuses on all the activities that is being done off the page to optimize your website. You might wonder, ‘how an activity that is not on my page can affect my website ranking?’ The answer is backlinks or inbound links. By linking your websites with the relevant keywords on other pages can redirect the organic traffic to your website.
Technical SEO:
The speed with which your website loads is the most important factor for Google to rank the website. Technical SEO works on the coding of your web pages which includes image compression, structured data, and CSS file optimization to increase the loading speed.
Content Marketing:
The term itself denotes the creation of engaging and relevant content to create brand awareness, thereby, generating leads. Content marketing includes writing and publishing articles and blogs to demonstrate your business products or expertise. E-books and whitepapers are long forms of content that educate website visitors about the products or services. Infographics are visual content that is engaging for a website visitor rather than reading the information. Creative and informative infographics work wonders in generating organic traffic to your website.
Social Media Marketing:
This practice is widely used to promote your brand, business, products, or services on various social media channels like Facebook, Twitter, Snapchat, Instagram, Linked In, Pinterest, etc, to increase brand awareness, drive traffic, and generate leads for your business.
Email Marketing:
You must be aware of your inbox getting flooded by advertisements or newsletters from different brands every day. This is Email Marketing! Companies use email marketing methods as a way of communicating with their audiences. Email marketing is used to promote offers, discounts, events, new product launches, etc. to redirect the traffic to the company’s website. The lucrative content and offers that you see on your email generates curiosity and compels you to click on the website.
