Every business love to be on the #1 page of Search Results but is it possible for everyone to reach there?
Well, the answer is NO!
This big NO isn’t that getting on the first page in the SERP is impossible. That’s because not everyone follows proven tips that help their website/web pages rank at the top.
FACT: 75% of the people don’t scroll beyond the first page of search results. (Source: https://blog.hubspot.com/insiders/inbound-marketing-stats)
With this, you can evaluate the potential of getting your roofing company on the 1st page of Google.
But how? This is a big question, and we have the most precise answer.
Follow some tips that can get your roofing website on the 1st page of google and start entertaining a plethora of leads.
So, without further delay, let’s check out those tips that will benefit your roofing business in organic rankings.
Organic SEO
For a roofing business, getting organic traffic and leads is incomparable. SEO for roofing companies is more like taking their website to the top google ranking and inviting ‘n’ number of users to reach your website.
You can boost your organic reach and find potential clients with the right SEO strategy for your roofing business. To build a prosperous roofing business, you must rank on the 1st page of Google, and organic SEO will help you a lot. Multiple tactics are cumulatively used to get positive results in organic SEO.
Some of these tactics include:
- Building a Mobile-Friendly Website: Mobile responsive websites are a must to outrank the competition and stay at the top in SERP. Owning a mobile-friendly website means clients can reach your roofing website regardless of the device used.
- Link Acquisition: Building quality links is a significant practice under organic SEO. With link acquisition, you build the trust of the roofing company. Quality link acquisition helps you to upgrade your search rankings and reach the first page of search engines.
- Tackling Spam Links: You always focus on building quality links, but numerous spam links are created (due to versatile reasons). Regardless of their motive of origin, you need to handle such links and overwhelm them properly. Spam links must be tackled before they start harming your roofing business. Hence, it’s essential to keep track of your backlinks.
- Content Optimization: Content is King! It is the most popular slang for years. Developing quality content for your website is also an essential part of organic SEO. On-page content optimization is good for improving user experience and retaining new clients on your website.
Local SEO
Many people mistake Local SEO with SEO for standard and global websites. However, you must know there is a significant difference between the two. The trend of local keywords (like roofing services near me) is booming; hence, SEO helps you leverage such keywords with the help of local SEO services. Local SEO is about following the NAP game (Name, Address, Phone).
The most common practice under Local SEO is creating business listings on multiple websites. The most popular local listing websites include.
- Google My Business (this one’s huge)
- Yelp
- Angie’s List
- Foursquare
- Glassdoor
- Better Business Bureau
- Mapquest
- Bing Local
- YellowPages
- MerchantCircle
- Yahoo Local
Remember, you must use accurate NAP details when listing your website. Business listings with wrong information won’t benefit your business. Instead, it will put your efforts in vain.
Among all business listing websites, Google My Business is the biggest one. You must maintain your GMB listing and post your offers and services to keep clients updated with your servings.
Google Ads
If you are eagerly looking for quick results and finding a way to keep your sales team busy, Google Ads are the most effective way to bring considerable leads to your doorstep. Today, Google’s primary source of income is paid Ads. So, you can predict the intense usage of Google Ads for all businesses worldwide. One point to remember is that Google Ads only serves you until you pay for it.
Fact: Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (Google Economic Impact Report)
Running a successful Google Ad requires a solid and effective strategy that broadly includes:
- Well written Ad copies
- Optimize Negative Keywords
- Use the Right Keyword Match-Types
- Making Your Landing Page Relevant
- Creating multiple Ads in every Ad Group
- Using CTA to compel users to actions
- Using Google Ads Extensions (Callout, Weblink, Location, Sitelink, Structured snippet, Price, etc.)
For whatever you want to bring your roofing business on the first page of a search engine, these tips will help you a lot. What other tactics do you find effective in achieving first-page visibility?
