Promotional lighters are a great way to show off your creativity, brand, and message. They’re also a practical promotional product because they’re useful, making them great both for long-term goals and making your short-term marketing objectives!
Lighters have become an increasingly popular choice among companies who want to add something different and useful to their marketing campaigns. In fact, it’s one of the most affordable and well-known promotional products!
However, (unfortunately) there are no set rules when it comes to lighters. It’s important that you consider the following tips before you purchase a lighter to be used as a promotional product:
• What kind of message do you want to send? Most custom lighters are shaped like a traditional cigarette lighter. While these types of products work fine for some companies, others may want to give their brand a more unique look. For example, you may want to create a promotional lighter shaped like a stop sign, or even something from your company’s logo. Take a look at some of the lighters below to get ideas!
• How will you present it? Will you use an existing design template in your marketing campaign? If so, what can you do to make it stand out from the rest? White lighters are especially popular, as many companies feel that it is less conspicuous than other colors. However, there’s no rule that says you have to use a white lighter. It can be a fun way to create a new look for your company or brand. The lighter below uses an ultra-modern black template and it’s still one of the most popular!
• How will you distribute it? Whether you want to hand out lighters at concerts, music festivals, conventions, or other events, there are different ways that you can do this successfully. For example, you could pass them out in a bag as a swag item. You could also keep them in your store or at the front of your business to prove that you value customer service. This is especially true if you’re targeting a younger demographic who may be more likely to smoke. Those who want to promote their health and well-being may appreciate your effort. The lighter below is black and has “smoke free” written on it.
• How long will these be useful? One of the most common questions that people ask is, “How long will this lighter last?” Ideally, you want to pick a lighter that has a 3-3.5″ flame for maximum life. This includes the fuel, plastic case, and metal cap. Lighters that are less than 3″ long tend to burn out easily. If your company has a unique product, it may be worthwhile to invest in an expensive promotional lighter. It may not always be necessary, but if you have a great idea or a unique message it can go a long way! For example, the lighter below is made from recycled materials and is virtually indestructible!
For more information on promotional products or to by custom lighters visit www.promotionalproductinc.com
