The Adobe Digital Publishing Solutions suite is a popular platform for digital publication for companies of all sizes. It offers numerous ways to create and share content that can help promote other goods and services or can be used as paid content, itself.
Why is the Adobe DPS Popular?
Today’s brands know that engaging with consumers is critically important to success. Customers do not just want to be advertised to – they want content from their favorite companies.
With that said, digital content is a great way not only to advertise and engage with your audience but to offer additional products. Many companies – large and small – offer digital publications as a way to do exactly this. Digital publications are more and more popular as traditional print begins to fade. But getting in on that market can be tricky.
Adobe’s DPS and other platforms like it make it possible for brands and businesses to create and optimize incredible, engaging content. They also allow for publication and monetization, offering an all-in-one solution for the needs of companies who understand today’s consumer trends.
An Affordable Alternative to DPS
If you are interested in the various features of the Adobe digital magazine software but are not sure that your company has the budget to warrant using it, you may want to consider a more affordable option.
One that is growing in popularity among smaller companies and content creators is Mag+. The software – also known as designed – is an intuitive platform that offers very similar features to Adobe without the hefty price tag. This can be a big benefit for those who are on a tighter budget but want the ability to share their content in an engaging way.
More Mag+ Benefits
Looking for more reasons to consider using Mag+ instead of the Adobe DPS suite? Here are just a few of the features that make it an impressive alternative:
- Hosting is flexible with Mag+. Creators can host their own content without having to go through additional parties like the Google or Kindle marketplaces.
- Creators can add a log-in requirement to prevent their content from being accessed for free or by those who are not currently signed up for marketing communications.
- In addition to offering the same creation and publication features, Mag+ also allows creators to manage subscriptions.
- Changes in price, additional offers, and more can all be offered from the same platform.
- Data harvesting is also easier with Mag+, integrated into the system in a way that makes it intuitive and simple.
- Mag+ is designed with independent content creators in mind. This means that it is geared toward these smaller operations, rather than big companies with huge profit margins.
- Likewise, the platform provides its own support, rather than relying on a third party. This means that when you have questions, you get clear, concise answers and assistance that helps you achieve the goals you have in place.
Ultimately, your customers will not know which creation and publication engine you use. But your bottom line can definitely tell the difference, as can the team members who are responsible for using the technology every day!
