Football is the most famous game followed by almost every country in the world. The game has earned a lot of craze among the youngsters. The Premier League is the top level of the English football league system. It is also the most-watched sports league in the world, with matches being shown across 212 territories to 643 million homes. The huge fan-following of the league has attracted big sponsors to tie up with the best teams.
The Biggest Sponsorship Deal
Manchester United has signed the biggest shirt sponsorship deal by replacing the seven-year-old contract with Chevrolet and agreeing on a five-year-old contract with little known technology firm TeamViewer starting from next season. This contract is the biggest in the premier league. TeamViewer is a remote software company that will replace car manufacturers Chevrolet to become Manchester United Sponsors.
Manchester United is the most successful team in Premier League, which has won thirteen titles. It is also the most entertaining team in the Premier League history with the highest fan-following. Manchester United was sponsored by the world-famous car brand: Chevrolet. The contract was signed by the parent company General Motors in 2012. The kit contract with the company became active from the 2014-15 season.
TeamViewer: The Largest Sponsorship During Covid
TeamViewer has signed a new contract worth around 47 million Euros across five seasons. It is the largest sponsorship negotiated by a sports team in this hard time of Covid pandemic. The total deal of five years comes to a massive 235 million Euros. It is big news as football clubs are struggling financially without matchday revenues from the supporters.
TeamViewer is a German company started in 2005, which mainly focuses on cloud-based technologies. It helps the user by enabling online remote support and collaboration globally. The software has been installed on more than 2.5 billion devices worldwide. The company has recorded up to 45million active devices at a time. The software helps people to remotely operate any other computer from another device. It is of main use in this time of the pandemic, as all the tech company employees are working from home.
TeamViewer Logo on Manchester United Jersey
TeamViewer has a blue logo but will be switched to white when etched on to Manchester United’s red jersey. The firm’s executive Olive Steil said that they are very excited about this partnership, as it will significantly expand their brand positioning and will help them to market their comprehensive solutions portfolio to all the customer globally. Manchester and TeamViewer are the two global winning teams that can bring the fan experience in the legendary Theatre of Dreams to a new level. The executive expressed their happiness by saying that we are extremely proud that Manchester United picked them as a partner in the ongoing technology journey.
According to a report by the company, the TeamViewer logo will be embedded into the fabric of the Club and will be emblazed on the front side of the shirt. The company is willing to join the team during iconic moments in the legendary Theatre of Dreams to support the team. The partnership is based on shared passion, connecting people across the world and bringing the fans closer to the team.
This partnership of Manchester United with a relatively unheard company has left the fans puzzled. Many fans are posting their opinion and questions regarding why United ended a deal with a globally recognized brand such as Chevrolet. They were the principal partner for the team for seven years. Other global partners of Manchester United are Adidas: Official Kit Supplier, AON: official partners, and Kohler as the official partners.
The deal with TeamViewer is the second most expensive deal in football history after the Real Madrid agreement with the Fly Emirates. The contract with Fly Emirates is worth 60 million Euros every season, and this deal made by Manchester United with TeamViewer is worth 47 million Euros.
