There are three main types of search engine optimization tactics. Technical SEO refers to anything technical that improves search rankings. This includes indexing your website to make it easier for Google bots to crawl and index your site, as well as reducing image file sizes to improve web page loading time. On-page SEO relates to anything on your web pages. All the content on your web pages helps your site rank on search engines. Optimizing blog content, title tags, image alt-tags, internal links, and product copy can help improve your ranking on search engine rank pages (SERPs).
Off-page SEO refers to the actions that take place off of your website. The main component of off-page SEO is high site authority backlinks to websites relevant to your industry niche. Backlinking to authoritative external websites causes Google to assign some Page Authority to your website, which raises your SERPs.
What are backlinks?
A backlink is a link on an external website that redirects users who click on your website. The relevance, popularity, expertise, authoritativeness, and trustworthiness of backlinks determine how Google rates your web pages. The number of high authority websites linking to your website tells Google whether or not users find your content valuable. There are several different types of backlinks and not all links are equal. A great way to attract backlinks from high authority sites is to run content marketing campaigns.
The basics of link building.
When Google sees authoritative websites linking to yours, it considers your website reputable, trustworthy, and credible within your industry niche. The higher the number of unique referring domains in your backlink profile, the higher your search engine rankings. An effective link-building campaign will improve your search engine ranking signals, boost brand awareness, increase organic traffic, and organically improve rankings.
Working with an award-winning SEO and digital marketing agency ensures the best results for your link-building campaign. LinkGraph.io offers propriety software and award-winning SEO services that will increase organic traffic, improve search rankings, and lead to higher conversion rates. The SEO agency provides expert link-building services for businesses of all sizes and industry niches. Their SEO experts can build your Domain Authority with white-hat link building. This includes creating high-quality original content that will earn relevant, high Page Authority backlinks.
LinkGraph’s white-label link-building services for SEO agencies and digital marketing companies focus on gaining high-authority backlinks at scale. Their editorial team is responsible for content creation, blogger outreach, and guest posting with full transparency for any niche within a predictable time frame. The SEO company uses proprietary software to analyze your backlink profile against competitors to determine the necessary link velocity, topical relevance, and anchor text distribution to boost your web pages in search engine rankings.
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How to get quality backlinks.
The key to earning the right backlinks is to focus on quality rather than quantity. Using the wrong backlinks can damage your search engine results rather than boost them. There are several things to keep in mind when qualifying a backlink. Ensure links are relevant and come from websites directly related to your niche. Check the link quality and overall quality of the domain. There are malicious sites that pose as authoritative sites by creating fake customer reviews, testimonials, and ratings.
It’s better to earn backlinks from external websites that are selective about the backlinks they offer. Take the time to visit and check out the quality of the outbound links from your backlinks. Outbound link quality will help you get a feel for your backlink and its authoritativeness. A backlink to a website that’s not indexed isn’t worth it because it won’t rank on an organic search.
Securing the right high authority backlinks takes time, but a successful link-building campaign will pay off in the long run.
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