Do you follow trends, or do you go with your everyday life? Maybe on social media, you don’t need to know trends, but in product packaging, you should enhance your shopping experience much more. Get to know about the top trends of this year.
The Art & Science of Packaging Design
Most people throw away the packaging and get the product because that’s what they need. It is such a waste of packaging, but the products can’t be sold without packaging as it is the protective barrier for development. Also, it gives the personality of the product. Brands spend so much money every year to deliver the perfect packaging to the customer without any mistakes and issues so that no recalls happen. So many human efforts and the use of artwork approval software create excellent packaging for you. See the top 8 product packaging trends that will blow your mind: –
Tiny Illustrated Patterns
Small simplified patterns are created on the whole packaging giving it a unique and abstract kind of look. This kind of packaging makes the consumer interested and gives them a sneak peek of the product at some parts. The illustrated patterns represent the product itself in packs of tortilla chips with the packaging of described tortilla chips. In 2021, so many products were seen in this kind of packaging, for example, the Star’s design for Nourish and Crime’s minimal popcorn pattern.
Vintage PACKAGING
Packaging Design: The Forgotten Marketing Medium
The kind of designs we thought ugly a few years back is now a trend. It is what a movement looks like. It repeats itself regardless of whether companies like it or not, but they have to follow the competition. Every year there are some shortages of vintage packaging, but this year it is on a different level because not only does the packaging look like vintage, but it also feels like vintage. It’s not only about the logos and labels anymore; some of them are like the old medicinal bottled packaging look that we all have seen in our elders’ houses.
Simplistic Geometry
⠀ ⠀ Concept Design for Tropicana with Clear Simplicity and Geometry
This year, one of the most trending styles was bold geometry splashed over the packaging with clear straight lines and shape angles coming out of the clouds of colors. Just looking at such packaging grabs the full attention of the consumer. They do not adequately tell what’s inside the packaging but make you get a little idea about the product. Almost every shelf of the store can be seen with products wrapped in such packaging.
Fine Arts Packaging
33 Examples of Artist-Designed Packaging
The rest of the trends were just being repeated about the year 2021 developing something unique, which wasn’t even expected—selling the products wrapped in fine arts, which blows your mind. The designers are getting inspiration from the arts and paintings, making the product feel royal and look good if stored on your house shelf. This way, there will be less wastage of the product packaging as who will want to throw such beautiful designs. The main goal behind such a kind of packaging is to tell people that there’s beauty everywhere even though the expensive wine bottles with beautiful packaging will end up in the trash can, but that doesn’t decrease its beauty.
Technical And Anatomical Ink Drawings
Similar to the fine art packaging, anatomical ink drawings are also bellowing the mind of people as the designs look like they came out of any anatomical illustration or from the blueprints of the engineer’s work. For many years packaging was over-packed with everything, and after the pandemic, people have found more peace in the minimalist kind of life, which is where the motivation for such packaging came from. The packaging delivers minimal yet speaking more than a thousand words at the same time. These packaging feels like someone hand-painted them for any science fair.
Organic Colors Shaped Color Blocking
Hexagon Boxes | Custom Hexagonal Packaging Box
This year we are getting to see organically shaped color blocking with a unique texture and color combination that was never seen before. But the fun part is that these blocks vary a lot in shape and size as their edges aren’t clear or straight; they are uneven, freckle sides, and are unbalanced. This packaging looks like the motivation must be from any electric flower garden. They are honest, and they feel organic. The uneven boxes are colored with not so commonly used colors in packaging, and spiral and squiggles-like shapes are printed on them. One example of such [packaging is the Jian Branding design for the product called Little Ritual.
Centered Product Name
Do you remember the old-styled packaging where the brand and product name was written in big, bold fonts covering a lot of space for packaging? That old and ugly look has been transformed to the modern version of packaging where the brand or product name itself is the packaging design. Making it clear loudly about what’s the product inside and who made them. That gives a distinctive personality to the packaging. It spreads more awareness about the brand. It is like an advertisement about the product itself. Solid typography is being used to do justice to the aesthetic of the packaging.
Story Telling Packaging
Storytelling has played a significant role in our lives for many years in advertisements, books, shows, and much more. But this year, storytelling can also be seen on the packaging of the products, where the packaging tells the story about products. Every product has a mascot that represents them, but the mascots will be talking to you this time through this packaging. Some of the packaging looks like a comic book page that is printed on the packaging. Especially for the child’s section where the cartoons look natural to them, they will feel special about such packaging and getting a new friend.
Wrapping It Up!
There’s no limitation for packaging this year; designers use all forms of creativity to deliver something unexpected every time to the consumer. All the products now look like they came out of some fashion show to show their rich styles.
