As the Real Estate sector is in a transition mode, it is trying to incorporate cutting-edge technology to provide business solutions. It creates room for Customer Relationship Management tools like Real Estate CRM to get layered into the operations of Real Estate companies. There are plenty of options available in the market as far as choosing CRM Software for implementation is concerned. But most of the CRMs in use don’t prove to be effective in Real Estate sales.
Can any feature-rich CRM be efficient in driving more Real Estate sales?
Real Estate is a sensitive, complex, and diverse sector where gaining or losing out on a single lead can prove to be a game-changer for the business.
Real Estate Developers must be aware of the fact that any all-purpose CRM may not be instrumental in catering to the business needs and provide sales solutions. Although the CRM selected is designed for executing sales operations, but it is imperative to find out whether that CRM is capable enough for Real Estate sales or not. Therefore the industry needs a custom CRM specifically designed for dealing with Real Estate sales operations. It should offer a plethora of features that can be customised according to the brand’s business operations.
Time to think beyond CRM and explore Real Estate Sales solutions-
Most of the CRM tools can’t be configured well enough to perform all the business operations on a single platform. It becomes a difficult task to find out a sophisticated tool in the entire market. Therefore, Realtors must lookout for tools beyond CRM that leverage technology to engage an audience across the sales funnel. Some tools other than the CRM that can help companies boost Real Estate sales include-
1. Lead Management tools-
Such tools make it easier to administer leads by tracking their behaviours and activities, acquiring leads, qualifying them, and passing them on. They come up with a compact module that manages the entire lead management software for real estate companies.
2. Marketing Automation tools-
These tools help in the identification and categorisation of leads, automation of Real Estate offers, management of social media ads & marketing campaigns, email marketing automation, and much more. By coupling marketing automation with CRM, realtors can quickly automate repetitive processes to amplify their marketing efforts to clients at various levels in the automation cycle.
3. User Data Analytics tools-
Real estate businesses can use data analytics tools to improve operational efficiency and productivity, raise revenues, improve customer service, optimise marketing campaigns, and respond more quickly to developing market trends. These tools are capable of performing descriptive, diagnostic, predictive & prescriptive analyses based on user data collected.
4. Workflow Automation tools-
These tools help automate routine tasks and activities & eliminate low value-added repetitive tasks. It allows more time to be devoted to Real Estate sales, strategic decision making, and lead management through automated follow-ups and leads nurturing processes. It improves process transparency, workflow visibility, and the capacity to capture precise data with greater accuracy, fewer errors, and better risk management. Moreover, it helps in automating drip campaigns and maintaining on-time communication with customers.
5. Sales Automation tools-
Realtors utilise sales automation processing solutions to assist them in managing daily tasks and operations like administering numerous projects, property sales, maintaining track of locations, updating inventories, and effectively identifying and qualifying leads.
A Real Estate business has many aspects and factors working with each other. Each one needs its dedicated digital support. Therefore, Real Estate Developers must understand that Real Estate CRM Software should be used in compliance with all these digital tools to boost sales and increase overall profitability. With the appropriate tools in place, a completely personalised selling experience can be created for each prospect, resulting in a better impression across all engagements.
Bottomline-
Sell.Do is India’s only CRM integration solution in the domain of Real Estate that offers a whole ecosystem of tools that allow brands to build a one-of-a-kind buying experience for their customers. The Sell.Do Real Estate CRM is designed and developed by industry experts to cater to the needs of the Real Estate market. It delivers great customer service, on-the-ground training, built-in Real Estate technologies, and comes up with a low total cost of ownership.
Some of its excellent features that provide fully customised solutions as per each real estate brand are-
1. Completely configurable CRM-
This CRM can be customised/configured to fit the company’s needs, including a wide range of products, locations, and according to the brand’s workflows and processes. It empowers realtors to make it a natural extension of their business, making it simpler for the employees to utilise it regularly.
2. Fully customised report generation-
The concerned teams can create fully customised reports or select from a template that effectively displays the required information and relevant data insights. Moreover, the CRM comes with a reporting module that assists them in generating interactive, data-driven, easy-to-understand creative graphic reports.
