Copywriting is the skill of writing for advertising or marketing. If you have a business, this means that you need to be able to write copy. In this post, we’ll look at some basic and advanced copywriting strategies and how they can apply to your small business!
Copywriting is the procedure of writing the text for advertising or other forms of marketing. It means that if you have a business, you need to be able to write copy.
Some popular forms of copywriting:
Let’s look at some of the forms of writing that fall under copywriting Brisbane.
Acquisition: This process by which you gain new customers for your business. Examples of the investment include paid advertising on search engines like Google Adwords, Facebook Ads, etc.
Awareness: The process by which you get people ‘aware’ of your business. Examples include things like billboards, TV ads, radio commercials, etc.
Conversion: The process by which you get customers to purchase something from your business, e.g., via an online store or when someone responds to a telephone or door-to-door salesperson.
Customer Retention: This is the process by which you retain customers who have already purchased from your business. One example would be a loyalty scheme where customers accrue bonuses for every 5th purchase they make.
Every one of those examples has a copy at its heart. Any time you get people to do something, whether sharing your content with friends on Facebook or signing up for a trial account on your website, there’s copy involved.
Types of Modern copywriting:
There are several types of modern copywriting in Brisbane that you can use to increase your chances of persuading readers to take action. Here’s a quick breakdown:
- Headlines:This is where you write text for the title of an article or post, designed to encourage people to click on it so they can read more. Headlines need to be attention-grabbing and informative.
- Social sharing:This is where you write text designed to encourage people to share your content on social media.
- Blogs:You use blogs as a platform for writing articles to help people to solve their problems, encourage them to take action.
- Email marketing:You use email marketing to reach your audience directly with relevant, targeted content that encourages them to buy from you or take some other form of the desired action. Email marketing is one of the most popular customer acquisition strategies online today.
What Are The Different Copywriting Strategies?
There are far more than I could ever list, but here’s a breakdown of some of the most common strategies of copywriting in Brisbane:
- White papers:This is where you write a text that helps people understand and solve their problems. If you’re selling software, your white paper might focus on what concerns the user will solve by using your software (i.e., what benefits they will accrue).
- Sales Copy:This is where you write a text that encourages people to purchase something from you, whether online or offline. For example, many companies who sell telephone systems for businesses use sales copy on their website to encourage people to sign up for a free trial (i.e., ‘limited time offer!’)
- Lead nurturing – This is where you write a text that encourages people to stay up-to-date with your content, e.g., via an email newsletter or blog posts. You can also use lead nurturing techniques for email marketing purposes, e.g., giving away free ebook downloads in exchange for permission to email the user in the future.
- Testimonials:This is where you write the text that talks about how happy customers are with your product or service. A commonplace to find these are on an online store, e.g., Amazon, Cdiscount.
- Bullet points:This is where you list out the key features or benefits of what you’re selling, often in the form of a bulleted list (i.e., like this one).
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