Over the years, the mobile application market has become more competitive, and it is difficult for app owners to find their spot in a sea of competition. For this, only building a mobile app is not enough. A comprehensive mobile app launch strategy is essential for the successful launch and positioning of your app in the application market.
If you are going to launch a mobile app, your ultimate goal is to have an increased user retention rate. Now, it may sound simple, but it is actually a tough grind. According to stats, the Apple App Store had 1800,000 applications in 2020. So, with so many apps flooding in the market already, making your mark can be quite a struggle.
But, you shouldn’t worry at all. We are here to recommend to you some tips that you need to keep in mind for the successful launch of your app. Thus, keep reading the article! However, you can get help from a professional Freelance Mobile App Developer Dubai to create a top-class mobile app.
Some Guidelines For A Successful Mobile App Launch:
The following guidelines are essential to follow for a perfect application launch:
- Know Your Audience:
The first step in planning your app launch strategy should be thorough market research. Know your audience. Try to understand what users prefer. Study the relevant apps already available in the market, and find out what the users don’t like about them.
This way, you would be able to avoid common mistakes. Tailoring your mobile application according to the users’ requirements would ensure a higher retention rate for your app.
- Define The App Properly:
Once you have understood your audience’s preferences, you would have to tell them that your application is exactly what they want. Highlight all the pros of your app.
With so many apps already established within the market, you should have to bring something new to the table. Explain how you are better than the rest. Focus on your unique selling proposition. It would prompt the users to download your mobile app.
- Set Success Criteria:
To reach somewhere, you need to have a definite destination. The same is the case with launching a mobile app. Define specific success criteria for your app launch. Enlist some factors that will evaluate your app results. You can measure your success percentage from the install rate. According to some stats, about 50% of people install an app on its launch, and then, only 30% of them keep using it.
Similarly, ratings can be a success-measurement tool. A successful app has a rating of approximately 3-4 out of 5 on its launch. Set a definite rating and install rate that you’d expect to reach on your app launch so that you can further analyze your app progress.
- App Store Optimization:
It is the technique for increasing a mobile app’s visibility in the app store that would lead to organic downloads for the app. In simpler words, more people would see your app when they search for a particular niche in the app store.
To crack this code, you would need to use the retention keywords in the title and fill in categories relevant to your application.
- Have A Marketing Strategy:
One of the most critical steps while launching your mobile app is to have a good marketing strategy. Bring the audience research you did before to use. Reach out to influencers that work in your relevant field for collaborations. Get paid advertisements to promote your app.
The key is to get as many people as possible to know about your app before launch. Upon the launch, send emails to the relevant people and get media coverage. All these steps will ensure a successful app launch.
- Keep An Eye On App Performance:
Once you’ve launched your mobile app, keep monitoring your app success. Analyze the app results, take notice of the initial feedback, and eradicate all the flaws that come to your attention. It would improve the user retention rate of your app.
Also, try to build ratings and reviews because that’s what the users will look at before downloading the application. Lastly, set rewards and offers for the initial customers because it would prompt people to be the first few to download.
Wrapping Up!
Launching a mobile app is not a one-time effort. You have to keep upgrading and re-launching it to retain maximum users. The critical point in launching an app is to give enough context to the users to explore the application before the launch. It would develop their interest and establish a connection even before the app is out.
You can also consider the guidelines mentioned above for a successful app launch. Nevertheless, if you need any assistance in this regard, you can get in touch with a professional mobile App Developer www.mistersaad.com.
