For many e-commerce businesses, the main goal is typically to increase their productivity and revenue across platforms. Therefore, the critical measures considered to make an online business successful are traffic, leads, return on investment, conversion rate, and e-commerce platform. 

With a mobile app, businesses can take advantage of the enormous opportunities that mobile commerce offers. With the right Magento development strategy and mobile e-commerce app, your business is more likely to succeed. 

Today we will discuss why it is necessary to develop a mobile app to increase online sales. So let’s get started. 

Connected to a Magento website, a Magento mobile app can better achieve the desired result for an e-commerce business. A responsive website can meet the needs for internal visibility, and the app wins more calls, making it an effective business-oriented tool. 

Whether it’s a clothing store or a department store, a mobile app can generate awareness and help improve your business, among others. 

Trends and statistics for mobile e-commerce

  • Approximately 100+ million US consumers own a smartphone. 
  • About 79% of smartphone users shop online with their mobile devices. 
  • In addition, approximately 10% of all retail sales are conducted via e-commerce. 
  • About 80% of customers check product reviews or compare prices from their mobile phones, even when in a physical store. 
  • By the end of 2021, mobile e-commerce expects to account for 54% of total e-commerce sales. 

Why do you want a Magento mobile app for your business?

The Magento mobile app is essential for your business. So naturally, you expect to be immersed in it. So let’s get started.

| Affordable prices

We can easily download Magento Community Edition, which is an open-source platform. It carries updates and support from the community. Magento has excellent features that allow you to choose your hosting web service. Cloud hosting reduces the cost of ownership because you don’t have to pay for monitoring and maintenance solutions. 

| Flexibility

Magento is currently available in three editions: Magento 2 Enterprise Edition (EE), Magento 2 Community Edition (EC), and Magento 2. So whether it’s a single product, a cluster, or customization, it’s easy for customers to get started with Magento mobile apps. 

| Automatic synchronization

There is no manual syncing or code involved in Magento app development. Instead, the entire e-commerce store follows a few steps to sync with the app, regardless of product type. The automation of the process does not affect the quality of the screen. 

| Catalog Management

Magento CMS allows managing product catalogs by category in a uniform way. In addition, it provides efficient inventory management for many product types. You should therefore choose Magento if you plan to sell a wide range of thousands of products. 

| Security

Magento offers several security enhancements with frequent updates. You can also attach an SSL certificate and implement a two-step authentication process to protect the backend of your site. In addition, all Magento websites are PCI compliant. 

The difference between Magento mobile app and the Magento website

The Magento mobile app has other features such as push notifications, tracking functions, and more. 

Moreover, the Magento app provides enough data for business forecasting. On the different hand, a web portal is functional but limited to only user-friendly and dynamic functionalities. 

Moreover, a website is suitable for user-friendly information and content, while an app is best for reaching a user and converting them into a customer. 

If we focus on some cases, it is ideal for an e-commerce company to have a website and a mobile app. But to meet the expectations of more sales and revenue, a mobile app would be a better solution. 

How to optimize your e-commerce shop for mobile

Now we will know about the best methods for optimizing an eCommerce mobile app that you should consider from the beginning only.

| Responsive, eye-catching web design

If you visit your site on your tablet or mobile phone and find that some of the design of your shop is cut off or doesn’t load perfectly or that it’s hard to click on the elements, you should opt for a more mobile-friendly design. 

Magento has this feature built-in. 

| Fast site loading times

Imagine a user lands on your site, and it takes a very long time to load; of course, he will go to another location. Well, you can imagine the lost sales. So your site should not take longer than three seconds to load. It may not appear like much, but even one second can make a difference. 

You can fix this to optimize your images on the site and reduce the content on the site, and all this can be done using a caching plugin and AMP protocols implementation. 

| Intuitive checkout process

The purpose of every business owner is to move their users out of the sales funnel and get them to buy your products. But you can fail with a checkout process that is not optimized for mobile, as it can slow things down. 

As you know, screens on mobile devices are much smaller than on desktop computers. So your mobile app requires concise content with bold and clear buttons and forms that are easy to fill in. 

| Eradicate invasive pop-ups and ads

Don’t you create a website that bombards you with opt-ins, pop-ups, and special offers that irritates you? Unfortunately, your customers think so too. 

That’s why Google takes strict action against such sites, and if such features make a lousy impression on users, it is to expect that Google will not show your e-commerce site in its search results.  

So it’s best to expand your email list and show your customers your latest offers on mobile because less is more. 

| User-friendly navigation

Remember one thing, your site may not look great, but make sure it works perfectly. At the very least, the main elements should work as expected, such as the main menu, posts, pages, and links. 

Also, make sure that the critical pages on your site are easy to browse, accessible, and clickable, as this will prevent your users from staying on your site a bit longer. 

Limit heavy content

For SEO purposes and to be consistent with your brand message, content should be of high quality. It’s also important to motivate users to learn more about your company and products. 

If your users have trouble viewing content on their mobile, your website could be a disappointment. Therefore, it is better to open your website on your mobile device and check whether the content is visible or not. Also, think about the reading experience, as this also affects your users. 

| Optimized images and videos

Including images and videos in your store makes your store more attractive and engaging and allows users to get to know your products better. 

Make sure your images are clear and have the correct dimensions. Then, you can work with an artistic designer to optimize the size of your painting for mobiles. 

When it comes to e-commerce videos, they need to be the right size to be viewed ideally on mobile, and they shouldn’t play automatically. 

| Conclusion

The significant advantage of Magento app development is the flexibility and affordability that e-commerce business owners get. You can design a great e-commerce platform without having to invest. 

Magento framework for mobile app development offers several features which are essential for your e-commerce success. However, if you need professional assistance, you can get closer to your goal by hiring a Magento development company. 

Magento framework for mobile app development offers several features which are essential for your e-commerce success. However, if you need professional assistance, you can get closer to your goal by hiring a Magento developer. Many react development companies in India help you in building steep curves in buisness.