Advertisers are being compelled to follow this trend as consumers spend more time on the internet and less time on other media. Advertisements must be placed where people may see them. Digital marketing, unfortunately, is not as simple and straightforward as traditional marketing.

For a variety of practical reasons, digital marketing is best done in-house and cannot be outsourced to a digital marketing agency. This is why digital marketing experts are in high demand all around the world right now, and the need will only continue to rise in the future.

You may be wondering which path to take if you have a marketing experience and want to become a digital marketing specialist. There are a variety of digital marketing courses available, including workshops, online courses, and one-on-one coaching.

There are also MBA programmes dedicated to digital marketing, such as the NYU Stern MBA in Digital Marketing. Exams such as the HubSpot Inbound Marketing and digital marketing certification programme and the Google Adwords certification are available. Is it true, however, that taking all of these courses and earning all of the certificates qualifies you as a digital marketing expert? The answer is emphatically no. It may assist you in learning the principles of digital marketing, as well as certain advanced ideas, but it will not prepare you for a position such as Digital Marketing Manager. Experience in digital marketing is a prerequisite for digital marketing expertise.

Start practising digital marketing right now if you want to become a digital marketing professional. The best thing about digital marketing is that it can be done on a small scale to begin with. You only need a computer, an internet connection, and a little sum of money to get started. By putting the concepts into practise in your own mini-project, you can learn digital marketing. Here are some immediate actions you can take:

On a Smaller Scale, Using Digital Marketing

Start a blog about a topic about which you are enthusiastic. Domain and hosting costs around $50 per year.

Learn about SEO and develop content that are optimised for search engines on your blog.

Install the Google Analytics tracking code and check to see if your blog is seeing any traffic. Investigate Google Analytics.

Open a Google Adwords account and conduct keyword research to determine what people are searching for on Google to learn more about the topic you’re blogging about.

More content should be written and published on your blog.

Create a separate Facebook page for your blog (along with your personal page) and share the articles there.

Use Facebook advertising to promote your page. Promotional costs might be as low as $10.

Add a Facebook “like” box to your blog.

Incorporate social sharing buttons into your blog posts. You can do this for free with WordPress plugins.

Create an account using an email marketing service like Aweber. The monthly fee is $20. Also, take a look at MailChimp.

Collect email signups by embedding signup forms in your blog. When you publish something on your blog, send an email to your followers.

Promote your Facebook page with email marketing, and your Facebook page will gain more email subscribers as a result.

Adwords can help you promote your blog. Begin with extremely modest CPC bids. Most new Adwords accounts receive a free $100 promotion credit. If you don’t get it, contact Adwords customer service, and they’ll offer you some free credits to get you started.

Sign up for Google Adsense and place ad codes on your website.

Convert your blog to a mobile-friendly format and use Adwords to produce mobile adverts.

All of the aforementioned tasks can be completed in 30 days if you devote one hour every day to them. After completing all of the processes above, you should have received some practical expertise in the categories below, which roughly amount up to the following primary components of Digital Marketing:

Although 30 hours of experience may not qualify you as a digital marketing specialist, you will be a far more qualified digital marketing professional than the majority of others on the market. After that, you can continue to expand your mini-project and add new features. For example, I did not include Google webmaster tools integration in the above list, yet it is critical for digital marketing. Your knowledge will grow to the point where you will be able to scale up your project.

I self-taught myself to be a digital marketing specialist. stellview.com, my first project, began with the methods outlined above. I kept expanding it up to the point where it had over 1 million monthly page views and was one of India’s most popular portals at the time.

It grew into a fully functional company with 5 employees, significant revenue from display advertising, and strong ties with India’s main motorbike manufacturers. That initiative has now been purchased by a major media company.

A Digital Marketing Manager’s job description is as follows:

You are a great candidate for a job profile such as Digital Marketing Manager of a brand or firm if you have practical hands-on experience implementing digital marketing principles and some degrees and certifications.

You will be in charge of spearheading the company’s whole digital marketing department as a manager of digital marketing. You may also be responsible for leading a team of people who are ready to carry out specific digital marketing tasks. When all of the tools of digital marketing are used in such a way that they compliment each other, it is most effective. Integrated Digital Marketing is another name for this.

If the organisation is large enough, the job title may be VP of Digital Marketing, with the VP reporting to many managers. Such positions are rapidly becoming available and can be extremely rewarding.

You can still utilise your digital marketing experience to consult, speak at conferences and universities, and create your own internet ventures if you are not interested in a full-time career like the one I just mentioned.

So, what do you have to lose? Begin your journey to becoming a digital marketing master right now.