In today’s times, the competition businesses face from domestic and global rivals puts pressure on their sales and marketing. The situation is no different in the Real Estate sector, where many companies implement digital technologies to get ahead of their peers. Realtors are adopting features such as sales automation to reduce costs and provide better service to customers. With sales process automation enabled, realtors can capture leads from various online and offline sources and promote their products on multiple channels. The usage of a sales automation platform helps Real Estate businesses drive growth, generate more sales, and increase brand awareness.

In this digital revolution of the Real Estate sector, CRM software has an important role to play. It offers various functionalities that automate various day-to-day processes and helps realtors strengthen their connections with prospects. Below are some of the features powered by the Real Estate CRM tool that allows Real Estate businesses to grow and streamline their operations:

  • Sales automation: The automation functionality of a Real Estate CRM helps businesses systematize various day-to-day time-consuming tasks. The sales automation software takes care of tasks related to gathering prospect info, managing social media, maintaining a database of leads and contacts, sending follow-up emails, etc.
  • Generating leads: Generating leads from various channels and posting them on a common platform can be tedious. An exclusive Real Estate CRM software like Sell.Do can help you do that with the click of a few buttons. It consolidates all the leads, ensuring adequate lead management in different stages of the sales pipeline.
  • Setting up workflows: Workflow automation helps realtors put certain triggers in place for standardized tasks along with follow-up actions. The workflows can be designed and automated in a manner that allows realtors to build prospects at every stage, from the moment a new lead is generated in the CRM database to the point when it is converted, including post-conversion activities.

Sell.Do sales automation CRM software offers various functionalities to set up workflows, helping realtors manage tasks at every stage of the sales funnel. Below is the workflow order:

  • Lead Capturing: In current times, leads aren’t generated only on-call; realtors must capture lead info through social media, email marketing, and paid ads. The Sell.Do sales automation platform captures a prospect’s details from different digital media and updates them under different verticals in the database. The information of all leads and their requirements is visible on the common platform to aid conversion. For every new lead generated, an automated mail is sent on behalf of the Real Estate agent to welcome and gather more information from prospects. This helps score the leads better.
  • Scoring: Assigning a numerical point for the leads, based on the information captured about them, helps realtors rank and segment them under different structures. Based on this distribution process, realtors can then prioritize the ones showing a higher chance of a conversion. This lead management functionality offered by Sell.Do helps realtors handle prospects better in addition to increasing their agent’s efficiency and morale.
  • Nurturing: Leads become happy customers only when they feel valued and prioritized. A realtor should engage with leads to understand their requirements and entice them with deals and offers. Through social media responses, follow-up emails, and retargeted ads, realtors can make leads feel valued and keep them warm. All this and much more can be managed through the Sell.Do sales automation software. The software specializes in pipeline management, allowing realtors to see the status of different leads in the funnel and taking relevant action on the priority ones.
  • Conversion: Converting a lead in the Real Estate space is a tough task. Realtors must ensure that all the queries of a lead have been answered to his/her satisfaction. If leads have doubts, it will be difficult to convert them. Brokers can use CRM software offered by Sell.Do to seal the deal. The software allows realtors to use functionalities such as cloud telephony for a virtual demo of the house to their prospects. This can address doubts and help them make the right decision.
  • Post-sales: Even after closing the deal, a realtor should offer post-sales support to the leads for a cordial relationship. Sell.Do CRM software does just that, enabling realtors to maintain connections with customers using various mediums post-sale. Such engagements ensure that the leads consider the realtors for any future investment.

Sell.Do CRM software provides Real Estate automation features, such as workflow automation, lead management, cloud telephony sequences, email automation, and data entry management. If you are looking for CRM software to automate your tasks and give your company a boost in this competitive sector, contact Sell.Do today!