What is a Logo?
A logo is a symbol or icon that symbolizes your business in a related industry. A logo is used as a graphic mark or symbol to promote a business’s identities and make them recognizable in public. A logo can be in the form of only text that displays your business name or with a combination of a graphic design and text, or it can only consist of a graphic image.
A well-designed logo describes what your business is offering and what are your business values and goals. Logo design is all about creating the perfect visual brand identity. Depending upon the different types of logo, a logo usually consists of a symbol along with a tagline or brand name.
The most essential function of a logo is to differentiate from others and makes you stand out from the rivalry. Along with determining your brand, a good logo convey some crucial info about your company to your consumers. Like your offerings, brand values, and your industry. It makes your brand recognizable.
Types of Logo Design:
There a 7 different types of logos, they are all a combination of typography and graphical images but each type of logo has its significance and each type depicts different feelings. Below listed are the 7 types of logos you need to know about to choose a perfect logotype for your business;
- Lettermark Logo:
Lettermark logos are also known as monogram logos. They only consist of letters, usual initials of the brand name. Like IBM, CNN, HBO, etc. this is an example of some famous brands that only consist of brand initials. That’s the simplest type of logo that is used to attract your audience and make them remember your brand only by the initials of your brand name. It is easy to say as they are like the abbreviations of your brand name, specifically when you have a long brand name.
When to use Lettermark Logo: If your brand has a long name, then a letter mark logo can be a good choice for your brand. Initials of your business name help simplify your design and make your audience recall your business easily.
- Wordmark Logo:
Similar to the letter mark logo, a wordmark logo is a font-based logotype that consists of your brand name alone. Like Coca-Cola, Google, Dell, Logitech. Wordmark logo works really well when a business has a very distinct name. That makes your brand name catchy and memorable. They can be designed with strong and striking typography to enhance your brand recognition.
When to use Wordmark Logo: Choosing a wordmark logo can be a good decision if you are a new entrant in the market and wants to promote your business name. But make sure the name is short enough to take advantage of it.
- Pictorial Mark Logo:
The pictorial mark logo is often called the brand mark or symbol. It is an icon or graphic logo. A picture or graphic symbol is used to design this type of logo that makes your brand instantly recognizable. Apple, Twitter, Shell, MacDonald, WWF, are great examples of pictorial mark logos. They make their identity through their pictorial mark logo, which makes them recognizable and makes them stand out.
When to use Pictorial Logo: It is useful and effective if your business is already established. If your brand name is too long, you can convey what your business does graphically.
- Abstract Logo:
Abstract type of logo is a specific type of pictorial logo. It is an abstract geometrical representation of your business consisting of different shapes, instead of using a recognizable image. Pepsi and Adidas logos are great examples of this type. This type of logo works really well because they abbreviate your brand into a solitary image.
When to use Abstract Logo: As pictorial mark logo, same goes with abstract mark logo. It allows you to create a completely unique image of your brand. But it can be best only if it is left to design by a professional Logo Design Agency, which understands how colors, shapes, and structure are used to make meaning of your brand.
- Mascot Logo:
Mascot logo consists of illustrated characters, cartoons, or caricatures. That can be relatable to your business. They are colorful, cartoonish, and entertaining, the mascot logo is a great technique to create your own brand ambassador which represents your company. They are commonly used by sports teams and brands associated with teams.
When to use Mascot Logo: If you are in the industry of sports or gaming, the mascot logo can benefit you a lot.
- Combination Mark:
The combination mark logo comprises of a wordmark or letter mark logo with a pictorial or abstract mark logo. The picture or symbol is laid side-by-side with text, stacked in various ways to create a logo. The combination mark can be a powerful logo because text and picture or mascot works together to emphasize your brand. That makes your audience remember your brand with your name and symbol too.
When to use Combination Mark Logo: It’s the most versatile and commonly used type. It can be a great choice for any business.
- Emblem Logo:
This type consists of a font or typography inside a symbol or an icon. Badges, seals, and crests, tend to have a traditional appearance which can make a striking impact on your audience. Thus they are often used by schools, organizations, and government agencies.
When to use Emblem Logo: If you have an organization, school or you are connected with any government agency or if your brand wants to portray the history of their business.
