No doubt, the pizza boxes are playing a vital role in the effective delivery and take-outs by retaining the freshness of the pizzas and protecting them as well. It does not mean that their role is limited for these purposes only. The pizzeria businesses can capitalize by utilizing the additional capabilities of these boxes as well. One such capability is that they can serve you for the effective advertising and promotion of your brand in the extremely competitive marketplace. So, if you are missing the mark when it comes to elevating your brand value through pizza packages, let us take a look at some easy ways you can turn things around.
Keep Them Changing With Seasons
If you are designing custom pizza boxes that remain the same all the way through a year, you are missing a great opportunity of promoting your brand. It is because the unchanged box becomes rote after some time, due to which the customers do not take any interest in it. This way, all your promotional efforts through this box will go in vain. Bring innovation in your packaging so as to keep the interest of the buyers alive. It is only possible when you keep varying its design time and again. So, following a strategy of customizing it with the themes of the seasons, holidays, or events can prove favorable for you in this regard. This way, the customers will be anticipating different colors, designs, and sales offer with the coming of different seasons. Apart from that, think about the creation of customer-related pizza packages on their birthdays or the anniversary of their first purchasing to show that you care about them.
Labeling Of Health Benefits
All the people around the globe love to eat pizza on a weekly basis, if not daily. It has spurred up the opening of a large chain of pizzeria businesses in the market. One of the fundamental things that can help in standing apart from all of them is to label the health benefits of your pizzas. You must be thinking that how you can do that when it is the requirement of the food regulatory authorities to label the nutritional information. It is quite simple as all you have to do is point out that a portion of your ingredients is obtained from organic resources. You can also highlight the ingredients that are harvested locally and how these ingredients are relatively healthier. It will help you in making your pizza packaging stand out while also reinforcing the confidence of customers in buying your pizzas.
Highlight Sustainability
No matter how crispy and tasty your pizzas are or how appealing your packaging is, no one will bother buying from you unless it is not meeting sustainability standards. When the pizza packaging is crafted out of recyclable materials, it does not end up in waste and tends to be an eco-friendly solution. Highlight the eco-friendly part of your packaging makes it easier for the customers to recognize your sustainability efforts. When everyone is worried and concerned about the environment and vying for playing their role in saving the surroundings from waste, these efforts will highlight the ecological nature of your business. Reducing the environmental impact of your pizza packages will make them look distinguished, and as a result, your brand will become the preferred destination for customers to buy pizzas.
Make Them More Interactive
To get your brand recognized among the customer base, it is vital to use pizza packages for effective interaction with the clients. In this context, you can follow the idea of adding some promotional QR codes on them. When the customers are eating your pizza, they will interact with your packaging as well and, there are more chances that they will be pointing their smartphones on these codes. Once they do that, they will be directed to your website, where they will see all the information regarding your brand, and hence, they will start recognizing you. Another effective strategy in this respect is the printing of hashtags paired with a giveaway offer that will inspire the customers to take pictures and share them on social media. This will, as a result, help your brand to get digitally promoted among a wider customer base.
Give Value To The Clients
Branding is all about giving value and appreciating the customers. If you are doing that effectively, no one can stop you from earning a good reputation and image in the market. Giving the clients a valued and memorable experience never go unobserved and, it helps you in building up a lot of goodwill for your brand. The inclusion of some coupon codes that are hard to overlook in your pizza packages can assure your repetitive brand sales. Insertion of some thank-you cards carrying the name of your customer also carries great value in bringing your brand into the minds of the buyers whenever they decide to buy a pizza. Identically, some random gifts such as stickers or gag gifts are never seen as unwelcoming for the clients and, they like to get such kinds of surprises. The addition of such gifts in your pizza packages does not take much and can easily rank your brand over others.
To sum up, when the pizzeria businesses are drifting towards the advertising techniques that are rewarding, methods such as custom boxes are increasingly becoming more important. To turn them into effective marketing tools, consider transforming their design with the changing seasons and events. Making these packages more interactive by the inclusion of QR codes or your company’s main hashtags also promotes your brand digitally.
