Many professionals in marketing and communications are excited about the potential that content marketing strategy holds for businesses. For many reasons, this is a strategy that needs to be taken with a pinch of salt. In fact, there is a lot of background noise around content marketing strategy in Kolkata.
Content marketing strategy in Kolkata is all about putting your goals first. Understand your goals, your audience’s interests, your competitors, etc. However, the evidence behind content marketing is not substantial.
Solid Evidence Why Content Marketing Strategy Can Be Bad
One reason content marketing strategy may be bad for your career development is that it takes away time from doing the other things that need doing- like managing social media or customer service channels, or other tasks that are just as pressing to success.
Content marketing strategy requires a lot of time. This means less time to grow the business, and this is a function of growth.
There are other reasons a content marketing strategy may be bad for your career development, but let’s move on to solid pieces of evidence here:
Lack Of Focus On Goals And Objectives
We popularise content marketing as a new buzzword, but it does not scratch the surface of the real benefits it promises an organization. Content marketing strategy in Kolkata will give you freedom and flexibility, but it will also take away time from more important aspects like revenue and growth.
No Time Or Money To Project Manage
Content marketing strategy in Kolkata is very time-consuming, and in many organizations, there will be no budget and no time to assign to the task. If you do not have these two elements, how can you effectively use content marketing?
Skillset Is Different
The skills required for building a content marketing strategy in Kolkata differs significantly from other digital marketing skill sets. You cannot manage social media, SEO, email marketing, and content marketing all at the same time without gaining skills across multiple mediums.
Inappropriate Organization Culture
Not all organizations have a culture that is conducive to effective content creation. Culture is the foundation of whether your content marketing strategy is good for your career development. The right culture will allow you to create compelling content and, equally important, it will make it easier to share that content with an audience.
Inappropriate Subject Experts
If your content experts do not have a sufficient understanding of content marketing strategies, or if they do not have a sufficient understanding of the organization’s goals and objectives, then their content will miss the mark.
Lack Of Resources Or Skills For Distribution
Just because you create the most compelling content does not mean that people will find it. Distribution has become an integral part of making sure great content gets seen.
No Measurement
Just like any other strategy, there needs to be an evaluation strategy in place for content marketing strategy in Kolkata. Without this, you will never know whether your efforts are effective.
Too Many Cooks
The most compelling reason content marketing strategy in Kolkata can be bad for your career development is that it can cause conflict within an organization. When everyone is pitching in their own ideas for what the content should be, the output will be weak and unfocused.
Conclusion
Content marketing strategy in Kolkata has created a buzz in small businesses. Everyone is excited about creating a content marketing strategy and wants to use it. However, many people forget that a content marketing strategy should be a job requirement, not a long-term goal that you want to explore.
