Cosmetics products are predominant among consumers and they include a major part of the market. It incorporates skincare, health, personal care etc. It reaches out to segments of buyers of various ages, gender, or locations. As per Statista’s report, skincare and beauty products form the largest part of the cosmetics and makeup industry across the world. 

It is trailed by hair care products. Just in the U.S., the revenue of the cosmetics industry is more than $56 billion. makeup products have the largest share in the beauty industry. When it comes to e-commerce the revenues in the U.S. are gotten up to $19 billion. P&G is the biggest player in cosmetics with more than $40 billion in 2020. China’s cosmetics industry is one of the fast-growing markets in the world.

Beauty Apps Driving Conversions in Makeup E-commerce

A way of improving your conversions in makeup e-commerce is by using the mobile best makeup editing app for android. As you already know mobile commerce is a widely growing component of e-commerce and cosmetics apps are an amazing way to build your conversions. There are some great beauty apps that are widely used. From an app, you get a chance to try various kinds of makeup, on your mobile set and its camera. 

This satisfies the requirements of an audience that needs to know which colors are good for her complexion and enjoy the experience. If you are owning a cosmetics e-commerce business, an app that satisfies these needs while presenting your latest products in various colors can prove to be a great promotional boost to you. Also, you may want to know that in cosmetics e-commerce the smartphone penetration rates are high.

Beauty Apps Offering Virtual Experience of Swatching

The AR and AI beauty experience has come such a long way, truth be told, that beauty brands are collaborating with the app that puts makeup on your face to offer a virtual experience of swatching, as opposed to having to go to a store to try them and buy. Rather than visiting a makeup brand’s website, browsing through pictures of models wearing distinctive foundation shades, and then speculating which shade coordinates with your skin tone the best, we can now, thanks to AR, virtually try on various shades in an app and buy a product right from the app’s store.

Virtual try-on apps have thrown open floodgates for big beauty brands found only in drugstores where swatching samples are either minuscule or nonexistent. L’Oréal Virtual MakeUp Try-in, fueled by Modiface, lets people looking for more affordable drugstore makeup to try on their products while sitting at home.

Final Thought

The growth of AR and AI technology in the backdrop of the global pandemic has been great, to be true so phenomenal, that the apps including Beautytalk are using the technology to keep businesses afloat. Some innovative programs are being launched by app development companies that offer a free license for Web service, so brands can integrate virtual try-on on their own e-commerce sites. Also included in the program is a private live stream channel from brands to capitalize, for internal training, as the world adopts remote work practices.