Music festivals are an iconic part of British culture. Many musical icons hail from the UK and it truly shows how much we as a country appreciate our music. Given this, most cities are no stranger to holding music festivals every now and then. Here is an easy-to-follow checklist for those who want to hold an unforgettable and wildly successful music festival.
- The venue
When deciding the venue, you have to consider the bands and artists playing and the demand they’ll generate. If the line-up includes big artists like Ed Sheeran or Sam Smith, you may have to reserve a bigger venue than usual. Consider traffic and transportation. You also have to consider if the event will take place across multiple days. If so it’s common that guests might camp out. You also need to provide them with food and drinks. You can reach out to https://www.wearetricycle.co.uk for food and drink stalls. You may need to discuss with the venue if they allow such arrangements.
- The performers
Obviously, for a music festival, music is the most important part of the event. As much as you want to get the biggest and most popular artists, things like budget and scheduling conflicts could get in the way. To minimise issues, iron out the details early: how much is your budget? Given your budget, how many performers can you hire? Do you expect to make a profit given your line-up? Once you have a tentative list of performers, contact them as soon as possible to get on their schedule. For some in-demand artists, you may even need to book months in advance.
- The marketing strategy
Your music festival won’t rake in profit if there aren’t enough attendees. The performers themselves will likely share the promotional materials on their own social media pages, so your job is to create a graphic that’s stylish and eye-catching. You can also set up ads on different social media platforms to maximise your reach. Be wise when planning your marketing strategy. If you’re promoting local acts and have a small venue, there’s no need to be highly aggressive.
- The safety precautions
It may be difficult to strictly implement safety and security measures during the chaos of a music festival, but you can still achieve this by hiring bouncers and certified first aiders. Depending on the number of expected attendees, hire enough security and first aid personnel to keep them from becoming overwhelmed. Seal off the premises to keep non-attendees out. Carry out bag inspections at the entrance to keep prohibited items from being brought in.
A successful music festival can become your city’s pride and joy and may even become an annual tradition. Once the event is over, meet with your team to discuss what was done right and where you can improve. You can also reach out to attendees to get their direct feedback. By listening to your attendees, you’ll build a better relationship with them and they’ll be more inclined to attend future events.
