The use of smartphones has grown manifold in the last two decades. It is increasingly being used by them to search for their favorite product and service. Businesses have found an excellent opportunity to advertise their products to a wide online audience through smartphones.
Smartphone results have different filters at the top like Web, Images, Places unlike Web, Images, Videos, Maps, News, Shopping, Gmail, more. Lesser the places to filter can mean a higher CTR in mobile search.
The basic question is, do we really need a separate optimization for mobiles?
Mobile SEO is not old and as seen, it seems that the behavior of mobile users and desktop users are different. Just like for desktop SEO, On Page and Off Page needs to be optimized, in Mobile SEO the structure and content leads to better ranking.
Majority of the population access websites by their cell phones because they are mobile and can be used anywhere unlike desktop. It is very important for your website to be mobile-friendly so that the users can have easy access to anything they search for.
In order to understand why is Mobile SEO important ? you will have to understand the differences between desktop and mobile SEO:
Go Local: Local results are likely to appear higher in mobile results than they do in desktop. All thanks to Google Places Optimization. Someone with a local business like a restaurant or hotel, you might want to opt for domains with Geo-modified keywords. It helps in better visibility. This approach may differ from the desktop SEO that would consolidate the links into one canonical domain.
Different Behaviors: Desktop users are different from mobile users. The voice search algorithm allows the users to search Google by speaking their request in a conversational manner, whereas, desktop has no option like this. The positioning of key areas, page layout and CTA should be designed keeping in mind the target users. It might happen that what they are looking for is at the bottom (or at some position where the user does not scroll) of the website. They will bounce from your website.
- c) Web vs. App: These days websites are more interested in optimizing their apps more than their web
- d) Interactive Results: There are interactive results for some queries in mobile websites unlike desktop, that shoves down their ranking. For example in smartphones, the users get interactive results for the weather conditions whereas, in desktop this feature is supported.
- E) Personalized Results: The Android users are at the benefit of getting personalized results because they are logged in always. On the desktop, you cannot stay logged-in but the users have an option of ‘bookmarks ‘ for easier access. You can hire the services of the best mobile SEO company in India to reach out to a wide online audience.
