Saraf Furniture, the company which is known for its sumptuous solid Sheesham wood furniture and décor items began its journey 40 years ago. The company was started with the vision of leveraging – Passion, Principal, and Perfection by promoting the new value for its core networks including industry, partners, and employees. Innovating for the international market by mapping the specific plan both at the national and international level can best define the optimistic approach of Saraf Furniture. Providing quality products and services most efficiently with the year’s long expertise in furniture manufacturing and designing can best elucidate the working mechanism of the company.
It is well said and accepted fact that ‘necessity is the mother of all invention’. The phrase fits best into the struggle story of Saraf Furniture as the intent with which Saraf Furniture came into existence was trading solid Sheesham wood and the fulfillment of the growing demand of Indian architecture in the overseas market. The company is one of the oldest exporters of solid Sheesham wood furniture and in the year 1998, the company transitioned to become the accomplished exporter of customized furniture.
The place that marked the existence of Saraf Furniture is Sadarshahr which is 250 km away from Jaipur in Rajasthan and is well famous for its elegant mansions adorned with quintessential paintings and carved woodwork. Sadarshahr is well acquainted with Unique Sheesham wood or Indian Rosewood and understanding the requirement of the same, Saraf Furniture started trading Sheesham wood to local merchandisers four decades ago.
Founder and CEO of Saraf Furniture, Raghunandan Saraf marked his journey with its own set of challenges which majorly includes revamping the export business of traditional furniture along with starting operations in India initially. Mr. Saraf while sharing his journey stated that “While setting up in the earlier days, we faced some consumer awareness related challenges which were related to the difference between standard furniture and solid Sheesham wood furnishings”. To overcome this challenge, the company forayed into the market with its experience stores in different cities across the country. One of the major banes to online shopping was overcome by these experience stores as they allowed the customer to touch, feel, and buy the products.
At present, the company has offline stores in various parts of the country and is planning to expand in unreached parts this year. For online presence, the brand is available as the website with the domain name of ‘insaraf.com’ and as an app as well on the iOS version. Under the directorship of Raghunandan Saraf, the company marked robust growth as around 330,000 wooden furniture pieces have been sold by Saraf Furniture in the meantime. Currently, the company is working on building the app for the android version. The company is also all set to try its luck in the carpet and mattress world. Soon the company is launching its website for premium hand made carpets and rugs. From the future perspective, the company is envisioned on expanding offline stores in metropolitan cities and Tier-I and Tier-II cities.
