At WorldPressIT, we don’t engage in any type of black hat SEO tactics, or link buying. Black hat SEO consists of buying links, usually of low-quality in order to gain short-term rankings. This practice is strictly against Google guidelines and will hurt a website in the long run. Instead, we work with our clients to create great shareable content and promote that content to bloggers, journalists, and other influencers in order to gain a mention from other authority sites. This is a white-hat editorial approach that also builds long-term value for your website and brand.
We start with analyzing our clients backlink portfolios to build ongoing relationships with the bloggers and editors of websites that have already linked to our clients. Secondly, we look at your competitor’s backlinks to identify prospective websites that we can build relationships with and promote content to. We engage PR and social media teams to get more brand mentions and distribution, which is the best way to get backlinks for a large organization.
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