Ancient Egyptians were the first to devise cosmetics products. The cosmetics they used were very simple and came from daily use products as in they used cherries and berries to shade lips and cheeks and burnt ashes to shade eyes. This narrates that cosmetics were always very essential for ladies but since the 21st century, a great expansion has been seen in the product and sales of cosmetics. Certainly, the cosmetic industry is the biggest yet most growing and profitable industry in the world. It is a billion-dollar industry. According to a report in the US alone, the revenue of the cosmetic industry in 2019 was 49.2 billion.
Different cosmetic products which include lipstick, foundations, eye shadows, liners, blushes, bronzers, and highlighters are used by women all over the globe for enhancing their beauty. According to a survey, women feel much more confident, smarter and assertive when wearing makeup. There are thousands of makeup products out there in the market that make the best product with the most skin-friendly ingredients yet there is constant competition among them. Some try gaining an edge by their advertisement strategy while some try to be ahead by their marketing but the best edge a cosmetic brand can have over their competitors is by using custom makeup boxes for their packaging. These boxes are very attractive and give a glamorous look to the products. The packaging plays a very important role in the sales as it’s not mere packaging but is used as advertising as well as a marketing agent. Whether the business is on a larger scale or smaller well designed and eye-catching boxes are very helpful in surging the growth as well as sales of the product. Here are a few benefits of custom makeup boxes.
Keep the product safe
These custom boxes assure the buyer of the product’s safety. They are made from high-quality material that offers sturdiness and strength. Makeup products are usually very delicate and have very different and unusual shapes so they can’t just be packed in any ordinary box therefore special boxes are customized to pack them. Having such good quality material they can be shipped around easily without any fuss. It is made sure that the box has underlining to keep the products waterproof and heat resistant as both these factors can damage the cosmetic products. The underlings play a great role in increasing the shelf life of the product.
Branding
If a brand has their custom lip balm boxes they get uniqueness and individuality in the market. The boxes not only provide safety to the product but also helps in taking the brand name to places. Such boxes usually have the company’s name, logo, and other information so that the people who buy them once can easily differentiate between them and other brands. This is a very trendy way to advertise the product and brand in an economical way.
Attractiveness
The first thing a buyer sees is the packaging; the rest is secondary. Nowadays packaging plays a key role in the sales of any product. Those times are gone when the producers used to make premium quality products and pack them in simple boxes and yet people used to buy them. Nowadays a good quality packaging having appeal is very necessary. Bright and shiny colors with effective printing techniques attract a buyer towards a commodity. Glamorous packaging is like a trademark for a company that plays a direct role in increasing its sales.
