We are a frozen food sales and marketing agency in Mumbai, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your frozen food sales, then continue reading about us.

About Mumbai

• Mumbai is the financial, commercial, and the entertainment capital of India. It is also one of the world’s top ten centres of commerce in terms of global financial flow,generating 6.16% of India’s GDP,and accounting for 25% of industrial output, 70% of maritime trade in India.
• The city houses important financial institutions and the corporate headquarters of numerous Indian companies and multinational corporations. It is also home to some of India’s premier scientific and nuclear institutes.Mumbai is also home to the world famous Bollywood industry and Marathi cinema industries. Mumbai’s business opportunities attract migrants from all over India.
• Mumbai is basically a conglomeration of small islands connected by bridges to the mainland. Sometimes it can be overcrowded, chaotic and stifling but it can also be overwhelming and endlessly fascinating.
• You will find an amalgamation of cultures in Mumbai. The streets are always filled and on the sides of every street you will find a myriad of temples, mosques, colonial era buildings and old bazaars.You can also take a dive at the beaches, but people generally don’t prefer that as it is polluted. Instead the breathtaking view of Marine Drive will mesmerize you.

Mumbai Real Estate market

• Capital values remained almost constant in many places apart from South Central Mumbai where values declined marginally by 2%. The total value of all homes in the US is $33.6 trillion. An analysis by Zillow, a real estate database company, estimated that housing value in the US is 160 percent of the country’s GDP. The value of homes in New York alone is equal to the GDP of India.
• Residential capital values in the city are expected to face downward pressure due to subdued transaction activity and increase in launches during the last quarter of the year. The annual property tax collection by the municipal corporation is Rs 5,000 crore.
• Whichever value one adopts, it is clear that the stakes in Mumbai real estate are very high. At a valuation of $800 billion, it is equivalent to 43 percent of India’s total stock market value and 29 percent of GDP.

How to Reach

By air– Chhatrapati Shivaji International Airport is the primary international airport serving the Mumbai Metropolitan Area.There is also an old airport Santacruz Airport, which is about 4.5 kms from the international airport. Buses and cabs are easily available from the airport to reach desired destinations.

By rail– Mumbai is very well connected to the rest of India by trains. The Chhatrapati Shivaji Terminus is the most popular station in Mumbai. Trains to Mumbai are available from all major railway stations in India. Some important Mumbai trains to note are the Mumbai Rajdhani, Mumbai Duronto, Konkan Kanya Express.

By Road– Mumbai is well-connected with national highways and expressways . Mumbai visit by bus is the most economical for individual tourists. Government, as well as private buses, operate daily services to this route. Mumbai bus stand is situated at the centre of the city. Travelling to Mumbai by car is the common choice made by travellers. One can easily opt for Mumbai car rental for this trip. So Mumbai travel by cab is one of the efficient ways to explore the city. 

The major shopping places in Mumbai are Zaveri Bazaar, Colaba Causeway Market, Crawford Market, Mangaldas Market, Lokhandwala Market. You can buy street jewellery from Zaveri Bazaar, fashionable clothes and books from Colaba Market, from Crawford Market you can buy fresh fruits and vegetables, itar (perfumes), cosmetics, and gifts. Other important markets are Mangaldas market, mulji jetha market, CP Tank, Book Street and Sassoon Docks Fish Market and Dadar Flower Market.

India’s Frozen Food Market and Demand

The frozen food market in India is expected to continue its growth trajectory in the forecast period, and its market is expected to be US$ 3.1 Billion by 2026, from US$ 1.1 Billion in 2020.

In the previous years, only french fries and basic frozen vegetables were sold in India. But in the span of 5 to 10 years the frozen food industry in India has completely revolutionized. With the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket, Groffers frozen food industry in India is witnessing a positive growth. Although the consumption and supply of frozen food in India is still negligible in comparison to the world due to various reasons. These are a handful of existing players, the large population of India, higher-priced foods products, lower awareness among the consumers and challenges regarding infrastructure and logistics like shortage of cold storage are the present barriers to the growth of the frozen food market. A 180% increase in market is forecasted due to the fact that there has been a significant rise in the number of millennial and gen-Z consumers among the semi-urban and urban people. They are opting for improved awareness, convenience and acceptance of frozen food because it is quick and easily available. But the real challenge would be to maintain the price range of frozen food the same as normal products, for example fruits, vegetables and meat. 

Several government schemes like Integrated Development of Horticulture (MIDH) and Pradhan Mantri Kisan Sampada Yojana (PMKSY) have provided financial support for building and enhancing new cold storage facilities in India. The advancement in cold chain infrastructure has further supported the supply and distribution of frozen food products in tier I cities. This has spurred growth in the country’s frozen food market. The surging cases in this second wave of the corona-virus have made the whole country go into lock-down mode again. With most people working from home, shelves of frozen foods are clearing thick and fast  these days. These items are available year-round regardless of the season.

COVID-19 greatly impacted the restaurant businesses, giving more momentum to frozen foods. The low-ingredient availability has left everyone shifting towards ready-to-cook meals and frozen food alternatives. Looking at the spike in frozen foods, Indian companies are capitalizing on local delicacies that comprise organic ingredients. 

Frozen food consists of frozen fruits, vegetables, fish & marine produce, meat, ready meals, bakery products, soups, and appetizers that provide domestic consumption and export opportunities. The surging number of Farmer Producer Organisations, solar-based refrigeration technologies, freezing and chilling facilities would boost the values of the farmers in India. When it comes to cuisine, India is known for its diversity. In order to satisfy the unique Indian palettes that require a different taste every now and then, companies have come up with more Indian variants like cutlets, samosas, parathas and kebabs, among others and there will never be a shortage of variety of food to freeze.

The key players of the India Frozen Food market are IFB Agro Industries Limited, McCain Foods (India) Private Limited, Godrej Tyson Foods Limited, Mother Dairy Fruit & Vegetable Private Limited, Tanvi Foods, Venky’s (India) Limited, ITC Limited, Innovative Foods Limited, West Coast Fine Foods Private Limited, Vadilal Industries Limited, Gadre Marine Export Private Limited, Al Kabeer Exports Private Limited and Darshan Foods Private Limited, among others.

Moreover, with the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket and Grofers, the frozen food industry in India is witnessing positive growth.

Frozen Food Products Sales and Marketing Agency

FRESH SNACKS AT HOME WITH A DELICIOUS RANGE OF FROZEN FOODS

As a frozen food products marketing and sales agency, we help to manufacture & market a broad assortment of indian frozen food acquired by local dealers that includes ready to heat and eat food items, ready to be fried food and snacks, frozen desserts and many more. Maintaining hygiene and safety protocols in accordance with modern food standards is of utmost importance to us. Our well installed facility and efficient team supports us to deliver products like frozen snacks food, that are of high quality, hygienic, nutritional and tasty.

Why waste hours of your precious time, when you can prepare hot and delicious snacks within a few minutes? Frozen snacks are the best way to enjoy yummy, piping hot snacks at home. Scrumptious snacks such as burgers, french fries, pizza or kebabs, can be prepared within a matter of minutes. Buy delectable frozen snacks from renowned brands such as Foods, Yummiez, Mc Cain, Alf- Farms, Zorabian, IFB, and Prasuma. Enjoy mouthwatering and new Yummiez products like Lassooni Chicken Tikka, Sausages, Cheese Fingers, Afghani Seekh Kabab, Veg Pizza Pocket and Veg Burger Patty. Besides Yummiez, you can choose from popular brands of frozen snacks India such as McCain Chicken Nuggets, IFB Cocktail Fish Fingers, Bombay Bites Pizza Samosa, Frozen Pizza India, McCain Potato Cheese Shots and much more. We sell various packaging options and also supply in bulk to institutions using modern technology.

Frozen Pastes

We are also a well-known supplier of pastes that are best for quick cooking in domestic & commercial kitchens. We have a variety of frozen pastes including garlic, ginger, onion, tamarind etc. Use of modern processing technology assures product hygiene, retaining food value and ensuring good shelf life.

Frozen Desserts

This category includes delicious Indian desserts that are completely natural, preservative free and economical too. An important part of an Indian festivals & celebrations is sweets and desserts, thus we offer frozen desserts in a variety of packaging to meet buyer’s requirements.

Mango Basundi

Anjeer Basundi

Strawberry Basundi

Sitafal Rabdi

Gajar Halwa

A few Strategies to Increase Sales:-

• Contemporize brand engagement– The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.

• Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.

• Promote bundling opportunities– Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.

• Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.

• Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premiumtized at what time.

We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.

We offer Sales and Marketing services to help frozen food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for frozen food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.

The Importance of Marketing Plan for Frozen Food Sales

Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.

Brand Improves Recognition

Brand Build Trust

Brand Increases The Business Value

Brand Attracts New Customers

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.

Marketing Informs The Consumer

Marketing Sustains The Company Existence

Marketing Engages More Customers and Sells More Products

Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.

Planning Helps To Overcome The Unforeseen Risks

Planning Minimizes Your Risk

Planning sets Achievable Goals And Milestones

Our main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.