Q – What changes have occurred in the affordable housing sector post-covid?
Affordable housing is one category where demand will remain stable. Housing for everyone is a significant undertaking, and millions of people are on the lookout for an inexpensive house. Thus, we must prioritise producing a enough supply to meet demand. Post-Covid, this need has increased even further, since those living in leased housing encountered several issues during lockdowns. Staying at home is increasingly seen as a safer and more secure option. With the work from home (WFH) culture gaining national acceptance, individuals are not bashful of purchasing their own premises on the fringes of cities.
Q – Upcoming affordable housing project in Gurgaon have piqued the interest of house purchasers. Signature Global has also made a significant investment in this market. What, in your opinion, is fueling the appeal of separate floors, particularly in gated communities?
For the seclusion they provide, independent floors have traditionally been favoured over flats in high-rise structures. Since the epidemic taught everyone to be adaptable to change. Working from home has been a significant role in lifestyle transformation. Signature Global is responding to this shift by including low-rise premium lifestyle floors in our gated communities. Post-covid, we updated the residences by adding work-at-home space to each of the Independent Floors. Additionally, people are becoming aware of the need of living near to nature in order to retain good health. As a result, the business has been providing well-maintained terrace gardens to owners of fourth-floor units in complexes with appropriate green space around them. Signature Global’s latest developments are EDGE certified and will provide homeowners with Green Home Certificates.
Second, our independent floors are more safe than stand-alone builder floors in Gurugram since they are located in a gated complex with over 30 luxury facilities such as a clubhouse, swimming pool, and butterfly gardens.
Q -Post-covid, the percentage of mid-priced houses sold has overtaken the share of affordable housing sold in total home sales. How do you see this trend developing in the next year?
Demand for upcoming affordable housing project in Gurgaon will always be strong, since ‘Housing for All’ is a monumental challenge in a country like India. On the contrary, middle-priced housing is becoming a popular alternative for those unable to afford luxury apartments. Mid-priced housing segment did not have many options till now but with increasing availability of such options with attractive offerings, the coming year would definitely see more traction.
