Marketing e-books for maximum exposure and profit is something every writer and author wants to learn about. But few continue to take on the role of promoting their own e-book. The e-book marketing tips in this article will help you go from unknown writer to best-selling e-book author.
Do you know the difference between unsuccessful authors struggling to sell just a few of their e-books and best-selling authors who have legions of fans looking forward to the release of their next e-book or book?
I can tell you that it is certainly not because the best-selling authors are the only authors who have exceptional writing skills! And it’s not that million dollar marketing campaign funded by your publisher, either!
What is required is an “understanding” of what it takes to market your e-book and that involves these key points that you can start to implement in the next few minutes.
Research and understand your ideal customer!
By doing a little research, you will be able to devise a plan that lets people know what unique information or story you have for them about any other e-book already on the market. You will also learn how many people in your target audience are willing to pay for your e-book. And you will be able to document why your customers will buy from you and not from the other author mentioned above or below you in the online e-book store.
I will continually emphasize the key point that you should target your potential customers. The more successful you are in identifying your target audience, the more successful your e-book online marketing campaign will be.
Build your “Brand” and “Author Platform” that attracts an established loyal audience who will buy from you!
People will buy your eBook because of you! They will feel confident knowing that they are getting value for money based on past experiences. Even if it’s getting to know him through his blog, reading sample chapters, or watching e-book trailers he’s created and posted to YouTube.
As an author, you will discover very quickly that without an established audience that knows, likes or trusts you, you will have a hard time making all the sales. To build this audience that trusts you enough to buy your eBook, you will need to follow the strategies and techniques found in this eBook.
Have a way to connect with your list of loyal fans who want to know when you release your ebook!
This can be done in many ways. The most used way to communicate with your fans is through the use of social networks. You can communicate instantly through Twitter, Facebook, or your email list.
You can also do it through your own blog, RSS feeds, press releases sent directly to your fan list, or through its author page.
Implement a proven e-book marketing plan that will take your prospect from contemplation to buyer customer!
The first two steps in market strategy research and design are all about providing you with the information you need to reach your target market. Now is the time to act. Now you must use our proven techniques documented here to reach your ideal customer and offer them no choice but to pull out their wallet or purse and buy their eBook. The key to making money online as an e-book author or publisher is giving away free quality articles, tips, e-books, or content with a clear path to at least one source of income! You must first give to receive!
