According to the latest report by IMARC Group, titled “E-Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global e cigarette market size reached a value of US$ 17 Billion in 2020. Looking forward, IMARC Group, the global e-cigarette market to grow at a CAGR of 15.2% during 2021-2026.

E-cigarettes refer to battery-operated devices that are popularly used as substitutes for regular cigarettes, cigars and pipes. Also known as vape pens and e-vaping devices, they comprise an atomizer, a mouthpiece and a reservoir, wherein a mixture of nicotine, glycerin, propylene glycol, chemicals and flavorings is contained. This mixture is usually heated to produce an aerosol that is inhaled and exhaled by the users to simulate the experience of smoking cigarettes. These devices, however, do not contain tobacco, other toxins and carcinogens or generate tar and carbon monoxide, which are considered to be the leading causes of lung diseases and cancer among cigarette smokers. As a result, e-cigarettes are considered to be a relatively safer alternative to conventional cigarettes.

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic.

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Global E-Cigarette Market Trends:

The global market is primarily driven by the rising number of smokers and the increasing awareness regarding the adverse effects of the prolonged consumption of tobacco-based cigarettes. This has resulted in the growing willingness among users to quit smoking tobacco products, thereby contributing to the uptake of e-cigarettes. The market is further driven by the widespread prominence of e-cigarettes among young adults and adolescents, supported by aggressive promotions by manufacturers. Numerous product innovations in the market, including the introduction of new-generation e-cigs that provide enhanced flexibility in terms of strength and refilling, are also creating a positive outlook for the market. Apart from this, multiple key players are continually engaging in launching flavored product variants in an attempt to diversify their portfolio and attract a larger consumer base. Some of the players are also launching Do-it-Yourself (DIY) vape pens that allow individuals to prepare customized e-liquid by combining various flavors of their choice. 

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Key Market Segmentation:

Competitive Landscape with Key Player:

  • Philip Morris International Inc.
  • Altria Group
  • British American Tobacco p.l.c.
  • Japan Tobacco Inc.
  • Imperial Brands PLC
  • International Vapor Group
  • Nicotek, LLC
  • NJOY, LLC
  • Reynolds American Inc
  • VMR Products LLC
  • MCIG Inc.
  • ITC Limited
  • J Well France

Market Breakup by Product:

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

Market Breakup by Flavor:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others

Market Breakup by Mode of Operation:

  • Automatic E-Cigarette
  • Manual E-Cigarette

Market Breakup by Distribution Channel:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

Market Breakup by Region:

  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa.

Key Highlights of the Report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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