Leading enterprises are teaming up with artificial intelligence to augment their customer experience efforts. If you wish to render an intelligent, well-informed, and seamless customer experience to your customers at any given time, you must pay heed to artificial intelligence and its virtues. This post will walk you through the reasons why AI is the ultimate game changer and pumps up your customer experience quotient. If you have not interfaced with the goodness of AI yet, this blog should be your go-to. This is what we will be delving into today:
Table of Contents
- What is Customer Experience?
- How Artificial Intelligence improve Customer Experience?
- Aces up Customer Service
- Say Yes to Predictive Personalization
- Know your Customer Insights
- Maximizes Customer Satisfaction
- Supports real-time data and decision making process
What is Customer Experience?
Customer Experience, or otherwise denoted as CX is a feature the zeroes in on the relationship between a customer and a business. How the customer feels about your business is what the concept of customer experience is all about. Whether it is a mere call to a customer service team, to the process of paying up the bill, the quality of products or service received – each of these elements contributes to the essence of customer experience.
Most of the top companies today deem customer experience as a primary reason behind the success of their business. As per a recent study, you will be happy to note that as much as 87% of the respondents believe that customer experience is very or extremely important to their organization. Now that we have unraveled through the basics of customer experience, it is now time to know how artificial intelligence can help in augmenting customer experience. Let us get to that right away.
How Artificial Intelligence improve Customer Experience?
Does Artificial Intelligent help in streaming the effects of customer experience? Can it actually replace human customer service reps? Is it easy to install and integrate or does it come at a cost? Let us unlock each of these answers right away. This is how AI helps CX:
Aces up Customer Service
The face of customer service has taken a drastic makeover once it has befriended artificial intelligence. Ingesting the whole of customer’s history when you see a fresh complaint, makes it seemingly tough for salespeople or customer service reps. However, this is a cakewalk for artificial intelligence. Some of its applications such as chatbots and virtual assistants have changed the role of customer service entirely. These have been specifically designed to emulate human interactions and render responses that are more personalized in nature. Further, this frees up the rep’s time to do take care of things that are more urgent.
Say Yes to Predictive Personalization
With the help of intelligent prediction and customized routines, customers now feel as if the product or services were tailored just for them. Most of the e-commerce sites have this opinion of ‘You may also like’ that shows the customer the feed that is entirely based on their previous shopping patterns or search history. This enhances the chances of getting clicked and ultimately bought. This gives away a touch of human connectivity and makes the users feel valued and special. Further, this also makes their customer experiences more streamlined and seamless.
Know your Customer Insights
What does your customer do? How much time do they spend on your page? Do you know what are their likes and dislikes? Knowing the answer to all these questions on a manual basis is not only tedious but subjected to errors too. Mining billions of such customer insights makes complex data space easier and leads to uncovering many business opportunities. The best customer experience can be achieved only when you as a business remember the customer and treat them with enough consideration, respect, and humility.
Maximizes Customer Satisfaction
You will find many happy customers who find what they are looking for in seconds. In fact, companies are starting to deploy AI in many areas of purchase. This not only helps to augment the customer satisfaction score but also rev up the revenue graph. The more conveniently a customer finds what they are looking for, paves the way for getting purchased, which ultimately hits the sales bar. The goal here is to match the products with the customer’s interests. As we discussed, putting up the ‘You may also like’ column in their feeds helps to stay connected to their individual interests, thereby keeping them satisfied and loyal for a longer time.
Supports real-time data and decision making process
AI has let organizations use data analytics ad biometric tracking to interact with their customers on a deeper level. This adds to the customized and personalized ratio as well. Some of the stellar AI data tools can make tasks such as data combining, cleaning, rearranging more effective, and at the same time less expensive too. On that note, it is of high pertinence to know that real-time data like customer feedback, service requests, and interaction with your customers makes the essence of customer experience more profound and meaningful. Further, this will be truly helpful in improving the customer relationships and extracting valuable points as and well required. For a company that is in its nascent stage, honing this particular stage really matters.
That’s a Wrap
AI, ML and automation are vital for future growth across industries. Ai is the key to ultimately harnessing customer information and big data to render a stellar customer experience. An AI-powered customer service center will make sure that customers get serviced as and well as the need arises. As a brand, if you wish to bring in your A-Game, then see that you make artificial intelligence your best friend. Without this, staying on top of your competitions will become challenging. Not only that, AI ensures to garner a multitude of opportunities for customers by clubbing customer data to map out customer journey maps, and enhance customer engagement. Make sure these elements are combined and will enable a simpler CX for users.
