Creating medical lead and sales generation strategies is a key element of success for B2B marketing teams targeting lucrative healthcare sectors. Any B2B sales rep hoping to tap into Canada’s lucrative medical and healthcare industry has to overcome the challenge of getting through to medical professionals like doctors and physicians who are notoriously hard to reach. To be successful, you need the right tools for healthcare lead generation.

Subscribe To MD Select To Increase Healthcare Business Leads

Regardless of what product or service you’re tasked with marketing to medical professionals like doctors and hospital administrators it’s not going to be easy. These are busy people, often insulated from sales reps by efficient gatekeepers who help allocate their time. Meeting with an endless line of sales professionals is not high on the agenda of the people conducting surgeon, overseeing large hospital budgets or project managing large medical facilities. That’s why it’s vitally important to focus your medical lead generation strategies using MD Select. With MD Select, you gain access to over 91,000 physician and nurse practitioner profiles, including recent medical school graduates, hospital, healthcare association and medical bodies, and other high net-worth individuals. This is the most effective tool for creating ongoing, effective lead generation processes. Once you have the important contact information, you can start developing your proposal, which should contain highly focused information relevant to your target. Then you can build your outreach strategy that could include any or all of the following:

  • Direct mail
  • Trade publication advertising
  • Paid search
  • SEO
  • Enewsletter
  • Opt-in email blasts
  • In bound marketing strategies

Healthcare lead generation is a vital first step. You have to have quality leads in your funnel at all times, so you don’t have to spend time scrambling for leads. Client attrition will happen despite your best efforts, so carving off time each week to follow up with your medical lead generation prospects should be a regular exercise. You also have to consider what exactly it is you’re offering these busy medical professionals. Whether it’s magazine subscriptions to the latest journal or a revolutionary medical device that can save lives, it has to be something your target might be interested in buying. You can figure out if your prospect is a good one by searching MD Select for healthcare business needs. Don’t expect a 100 percent response from medical professionals, especially if your product or service isn’t completely aligned with your targets role within the industry.

The only way to get the attention of doctors and nurse practitioners is to ensure your value proposition speaks to them. You need to give them real incentive to act. Chances are they’ve already done some research on your service or product. If you’re smart you have something on your web page to capture their intent data so you know what they’re looking for. In the meantime, make sure you’ve got your subscription to MD Select.