Not a while ago, packaging was considered important for keeping products safe and differentiating them from the other brands. But now, packaging boxes have been termed as the single most influential marketing tool that ups your branding potential. Kraft boxes are a new addition to this ensemble of packaging innovations.

Businesses require a positive brand image to precede their products. With such a promotional tactic, your brand can become the brand of choice for customers. Analysts say that the boxes are like portable advertisements that hold immense importance for buyers. A high percentage of potential consumers consider the packaging before purchasing products.

The benefits of attractive boxes are quite evident but modern customers need more than just pretty boxes lining the store racks. They want their preferences to reflect in these boxes. And for that, you have to look beyond the conventional methods of packaging. Gable boxes are also an intelligent addition to your packaging lines. They consist of handles and firm locks on the sides so the products are transported easily.  An offbeat box style like the gable packaging attracts customers’ attention and generates curiosity among new buyers.

While the important features of Kraft paper are many, there are some that really stand out. Read on to find out:

A sea of box designs

Kraft paper is quite flexible and that is why it can be shaped into any custom box style. You can add different elements to make them more appealing. For instance:

• Colorful brand logo and graphics. These add glimmer to the boxes so they look better than the rival products. Colors can also sever as a brand identity that customers can recognize at all contact points.
• Mitigate the stiffness of competition. Customized boxes gain more customers than generic ones.
• Reduce wastage of time in trying to figure out the box style. There are a lot of box designs offered through free templates that can help you choose the right one for your products.
• Give out more options to customers. Brands that package their products in varied formats can offer much more to the customers. Having many options can make your brand a priority for customers.

The list goes on. But I guess you have got the basic idea. Kraft packaging is a step forward in getting more brand recognition. The material is molded into innovative forms and the boxes remain intact for a long time too.

Replicate customer tastes

It is a no-brainer that one would go for products that look the part. Moreover, certain products garner more interest when their boxes appear to have incorporated the customers’ tastes. Not many brands can do this with precision. Kraft stock can help here too. There are numerous possibilities with the Kraft stock that you can use in your favor. From being moldable into numerous shapes and sizes, the material is strong enough to deliver the contents as they are manufactured. This means that customers would exactly get what is being promised to them.

Brand loyalty can be fostered with this and customers can rely on your brand to fulfill their demands. When this happens, you can retain customers for life. Only enduing packaging that complies with the brand’s values and caters to customer specifications can elevate brand awareness. Kraft boxes are naturally capable of:

• Complying with environmental policies. Kraft paper is recyclable and this makes it a popular choice.
• Maintaining a healthy budget. The stock is cheaper and easier to attain. This helps to cover the initial investment costs effectively.
• Making customers happy with their purchases. Customers want to buy products contained in bio-degradable boxes. Giving them just that can make happy customers.
• Relying on its robust texture to enable designing and printing of all kinds and forms.

An apt choice for many products

You must have seen Kraft material around. A lot of industries incorporate these in their packaging lines. Particularly the food industry, jewelry, makeup, skincare, and alike. The basic reason is that the boxes keep the items fresh and avoid them from getting mutated. Food and skincare items are very sensitive so they require packaging that can keep them in their true form.

The unique construct of the Kraft paper allows many kinds of printing techniques to be applied to it. So, you won’t have to worry about:

• The boxes wearing off quickly. Coatings prevent the printing to fade away quickly.
• Grabbing interest. Customers would be enticed to know more of the brand when the boxes are of premium quality.
• Fostering a loyal fan base. Customers are bound to repeat orders when they are satisfied with your products.
• Being Up-to-date with current trends. Customer demands are dynamic and staying relevant is the key to sustain in the market for long.
• Remain consistent in branding. Buyers react better to a brand story that is connected well. Your brand logo can retain in customers’ minds for longer when they see identical brand images on your advertisements and product boxes.
• Bound your brand images so customers can spot them from a distance.

Kraft paper has an exceptional quality that lets it be used for multi-dimensional tasks. Not only can it prove to be the best packaging solution, but it also provides wholesome branding.

Comparison with alternatives

There are many kinds of stock paper that are being used to craft packaging boxes. But few of them possess such extraordinary capacities to be used for more than one purpose. Kraft paper has a universal appeal and lasts longer than most other material options. Even though customization can add to your costs, the upside of this can cover this initial outlay with effectiveness. All your marketing woes can go away once these boxes dominate your assembly lines.

Conclusion

The diverse impact of Kraft boxes helps elevate the brand’s personality to appeal to a wide range of customers. No matter what industry you operate in, Kraft paper can be used to combine your packaging and branding activities in one unit.