Digital marketers are reaping many benefits in this pro-digital era wherein advanced analytics and data integration are proliferating and growing in leaps and bounds. It is enabling marketers to explore and take wide strides in their digital marketing efforts. In today’s digital marketing landscape, online digital ads are being served in many forms, and out of them all, banner ads continue to receive the best responses. Their popularity also comes from affordability and effectiveness in creating awareness about the brand. In hcp marketing today, pharmaceutical companies make use of banner ads to target prospective physicians.
As pharmaceutical companies, you might as well run online campaigns and gather a lot of data, but if you are not displaying an advertisement that strikes a chord with your audience, then there is simply no point. To get impressions that have value, you must have your target physicians’ attention to engage them further. For your click-through-rates (CTR) to be soaring high, the advertisements you release must be compelling with a strong call-to-action.
Banner advertisements generally appear on wepages and are very flexible to modify. You can easily choose a shape and size and depending on the requirements, your ad can be designed. Most health publishers usually accept ads that are in line with their needs. The location to display your ad digitally is also your choice – whether you want it positioned as a leaderboard or a sidebar. Statistics have shown that some particular shapes of banner ads garner better and higher responses, such as leaderboard, medium rectangle, half page, etc.
To be able to make creatives that convert, your design needs to be on point – a process that can get confusing and overwhelming online since there are so many different options to choose from. However, as pharmaceutical companies, your brands can follow some simple steps to be able to target physicians effectively. These steps can include the basics like maintaining straightforwardness and simplicity, using advanced graphics, incorporating animation wherever required, colour scheming, making the brand logo stand out, and so on. The creative should be a simple yet robust amalgamation of all these little things to have impactful physician ads.
Moving ahead of design, the focus falls on content. Your banner ads must have clear, concise, and relevant content that are compelling enough to catch the attention of target physicians with the CTA positioned in such a way that the content leads right to it. Few pointers that can be kept in mind at this point can be things like using minimal text in the ad, focusing on the font size for easy reading, highlighting unique selling propositions (USP), colour contrasting CTA buttons, and so on.
Further, other digital marketing strategies can be deployed like creative ad placement, employing FOMO, making use of emotional marketing, etc., so as to increase visibility, create a sense of urgency, and get the desired response. With a healthy mix of all the above mentioned components, your ad campaign can gain a lot of success and help you achieve your goals by bringing in good conversions and ROIs.
If you are looking for programmatic ad solutions, get in touch with Doceree today! For more information, click here!
