No matter where you are, there will always be small family shops and small businesses trying to compete with the big ones for your business. Many times it is your attention to the little details and personal touches that attract customers to those stores and turn them into loyal customers. One downside, so to speak, of owning a small business is the limited budget you have compared to large companies to advertise your business and showcase your brand. A cost-effective way to brand your products is with custom sticker packaging.
How many times have you been to the store just to stand there looking at 20 different options of what kind of fries to buy? You may also notice that they are those big brands whose products attract attention first, mainly because of their packaging. With bright colors and bold text, it’s hard not to be drawn to your brand. This just goes to show how important it is to make your product stand out in a sea of similar items.
Most of you are probably thinking. “Packaging is expensive!” But it does not have to be like that! There are tons of companies that offer simple boxes or bags at reduced prices, plus they have multiple size and color options, which means you can choose the product that best suits your needs. Once you’ve chosen your base for packaging, it’s time to get creative!
Many decal manufacturers offer wholesale prices as low as 5-10 cents per decal, which I have to say is a good deal. If you have multiple products in a different flavor, color, or scent options, it may be easier to make 2 sets of stickers, one for your brand (think BETTY’S SOAPS) and one for each different option (lavender, honey, etc.). When creating your decal, be sure to use colors that match your packaging, as well as the logo and product. You don’t want calm, soothing colors in your logo with lime green packaging; that would be counterintuitive and show customers that you don’t have a consistent brand.
You also want to make sure your decals are informative. You don’t want customers to see a brown box with a blue label and can only figure out your business name, but they have no idea what’s inside the box. On the other hand, you don’t want to bombard customers with too much information. Keep it clean and simple so they can easily read the label as they walk down the hall and don’t get visually overwhelmed.
There are certainly more things to consider when creating your own custom sticker packaging, but we hope this article will inspire you and help you get started rolling.
For all your custom decal needs and more visit
https://printingshell.com
