In numerous organizations, Corporate Real Estate Management (CREM) has been purely transaction-based for too countless years. In certainty, Corporate Real Estate Management is way more than that. Mainly focusing on declining short-term unit prices.
Conventionally, the focus within Corporate Real Estate Management has been cost less and short-term consequences rather than a long-term occupational tactic. However, increasing outward pressures and changing business environments force companies to pay more attention to non-core operations.
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Though the return from a supporting activity might be lower than the return from the core business, there is no doubt that these supportive activities may provide other procedures of value.
The following strategies of adding business value through modern Corporate Real Estate Management can surely pay to convert real estate from a simple “cost of doing corporate” to an actual value creator.
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Growing the value of assets
This first strategy involves observing properties as capital assets that can be accomplished and enhanced to grow – adding a significant financial input to the overall association. The objective here rotates around either: capitalize on the value of a current property range, select needed positions, or even revitalizing outdated properties.
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Promoting advertising and sales
Furthermore, Corporate Real Estate can add value by choosing locations that attract clientele, employees, stakeholders, and other investors to the organization for either staffing or business activities. Additionally, the design of a structure can support sustain the corporation’s branding and business worth.
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Providing room for innovation
Even though the stress on increasing innovation may be a less accustomed real estate strategy, facilities that encourage and support innovative thinking are crucial. Here, the space inhibitors must plan spaces and provide perceptions into which type, size, and workspace strategy create an inspiring working atmosphere. In turn, this will lead to augmented financial yields.
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Accentuating employee satisfaction and efficiency
The level to which employee fulfillment can be increased depends on conclusions related to site selection, workplace strategy, facility amenities, and ecological standards. Undoubtedly, organizations that make workplace choices based on swelling employee satisfaction can expect to increase economic returns through more significant manufacturing, productivity, origination, lesser charges of absence, and much more.
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Growing flexibility
Flexibility can be evaluated both in terms of the facility’s workstations as well as location. Increasingly organizations are restructuring their work teams, allowing for more flexible working hours, which creates a new set of necessities for the flexibility or compliance of an office atmosphere.
If workplace and workstation flexibility is a crucial driver for a business, then a real estate strategy that emphasizes providing flexible space that matches the length of business needs will support the establishment’s core approach and add value to the association.
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Reducing costs
Reducing costs is perhaps the most accustomed Corporate Real Estate strategy of all. Naturally, cost decrease in any area has the most straight and instant impact on the economic presentation of any association.
All of the strategies mentioned above can be an added benefit to any business, the decisions made around Corporate Real Estate Management must be straight linked to the business’s strategic objectives across levels. At a minimum, the corporate real estate staff must know the core commercial and understand how to interconnect best its contribution to the organization in a dialectal that the top decision makers can understand.
