This is the ultimate guide for any beginner looking to make a career in content writing. Once you read this, you won’t need any other piece of article. The secret of being a great content writer is not in words but in the way you present those words. Even if you are great with words, it will not ensure that the readers enjoy the content. You have to keep it engaging.
HERE ARE A FEW TIPS AND TRICKS TO MAKE SURE THAT YOU ROCK IT.
- CATCHY HEADLINES
People automatically get attracted to headlines that are “Built Different”. So you will have to work out ways to make your title attractive. You have to spark attraction in some way; word your title to grab the reader’s eyes.
On top of that, usage of aesthetics and glittery stuff might help to attract readers. The use of words like “tips”, “tricks”, and so on will also help attract the viewer.
- THE 3-SECOND RULE
You have a total of 3 seconds after the reader reads your “catchy headline” to keep the reader hooked on the article. Therefore, you have to make sure that the first sentence of your content is engaging and enticing, and appealing to the reader.
If these 3 seconds go well, the reader will most likely stay for the main course and the dessert. So, make sure that you nail those 3 seconds, and quite literally, in the mind of the reader.
- DO YOUR HOMEWORK
The rest of the article should be nothing but facts. There will be various audiences that will visit your platform, and all these readers deserve the truth. Mention hard facts, figures, statistics, and proofs to go along with it. Build your credibility and trustworthiness.
Additionally, research the keywords thoroughly. You should know which keywords to use and how many times to use them. Gather all sorts of information related to the particular topic and frame it like ancient art. Do not hesitate to provide the sources of your information and data. This step will increase the trust of your viewers.
- MAIN MOTIVE
Always have the main motive for your content. The main message should be delivered, with finesse, of course. Understand the trend and what your reader wants. Drop some valuable knowledge to the article. Offer your expertise on a particular problem. Solve people’s problems by offering a new perspective.
The main motive of your article or content should always be tied to the needs and requirements of your readers. This ensures that your readers attain a certain level of knowledge regarding the situation. A great content writing course (like The Thought Tree) can help you sense your message and motive.
- COMPANY AND CUSTOMER THEORY
Always write from a first-person perspective of the company. This will ensure that your content is unique to the company’s trend and attitude. Write in such a way that the reader is the customer and the company is the seller.
Display all the qualities of your platform and product in such a way that a salesperson would do. Leave no details behind. This will automatically appeal to the reader and build trust towards your content.
- SPATIAL AWARENESS
This is one of the most common mistakes that any content writer can make. They do not utilize the space they have to the full extent. Instead, they keep on adding fillers and unnecessary information, which frustrates the reader.
As I mentioned, if you have done thorough research, you won’t have to use fillers to fill up space in your article.
Use media like videos, photos, art, and so on. This ensures a decent level of aestheticism of your platform. Optimize the SEO, keywords, and the media you use. Use bullet points whenever trying to explain something big and especially something involving procedures.
Usage of short paras is always recommended. Never exceed 3-4 sentences in a paragraph. Lastly, use simple and clean language. People will not be attracted to big and technical words, ever.
- PROOFREADING
Before publishing your content, proofread it once or twice. You can hire an editor once you are stable enough to afford one; till then, you can ask your friends and family to proofread it for you. You can also use various editing tools and software, which will help you deliver error-less content.
Some key points to remember here
- NEVER WASTE AN IDEA.
- ALWAYS BE CREATIVE WITH YOUR WORK.
- BE EFFICIENT WITH YOUR SPACE AND WORDS.
- BE TO THE POINT AND DO NOT BEAT AROUND THE BUSH.
- USE MEDIA AND KEYWORDS FREELY.
- DO NOT SHY AWAY FROM HARD WORK.
- CREATE A FRIENDLY CONNECTION WITH YOUR READERS.
That is it for now! I hope you took away something from here. Have a great day. Also, join the best content writing course, as I mentioned before. This will help you on your journey.
Thank you for reading my article. I appreciate it.
