Photography is the most creative skill that makes any product just awesome by its appearance. Be it a dress image or a piece of jewelry, a clear picture with a few edits changes the complete look of that particular product. According to a study, 62% of customers make a purchasing decision on most shopping platforms just based on the product images. This shows how powerful the impact product photography has on its selling.
Today’s generation is internet savvy; people are hooked to the internet for their every little shopping. Among them, one of the popular online shopping in which photography plays a vital role is jewelry. This online boom has put some pressure on jewelry merchants to show their products as unique and attractive on online platforms. Now the stunning jewelry photography is enough to attract people in large numbers. To help out the jewelry dealers, Professional Jewelry Product Photography comes into the picture.
Undoubtedly, jewelry product photography is an exciting task, but it requires a lot of focus and professionalism. This is because jewelry comes with several stones which have their own shine and spark, which creates some issues while capturing the product image. There are several other mistakes, which are often made in jewelry product photography.
This post will guide you with the top common mistakes to avoid while editing jewelry images and offers an engaging and presentable look to your product.
Jewelry Product Photography Mistakes To Avoid
1.Background Lighting: The most common mistake people make while clicking a product image is avoiding background lighting. But lighting plays a crucial role in product photography, as it defines the quality of the image and product. When it comes to jewelry photography, you are required to pay more attention to the background lighting. If there is an unflattering shadow coming over the jewelry, it hinders its look and makes it unattractive. Hence, make sure you click the jewelry images in soft or natural lighting. Apart from capturing the pictures, it would help if you also took care of its proper editing and cropping.
Always remember that images are the first factor that brings the customers to your product. Therefore it is necessary to upload the pictures with the proper editing, lighting, and cropping. Improper editing or image cropping leads to dull and imperfect images, which is unsuitable for uploading on websites.
2.Extra Propping: Keeping extra props around the product creates a distraction to the users. Sometimes it appears as over-presenting the product that ultimately kills the quality and product appearance. For example, in jewelry photography, using mannequins, decorative baskets, or models is not required; you just need a piece of simple jewelry stand with a plain background to put your product and take high-quality images. Therefore, ensure that you will use as few props as needed to maintain the quality and presentation of your piece of jewelry.
3.Product Focus:
To grab customers’ attention, you must click the jewelry images sharp and crisp. You need to enhance the details of your product; some people think that putting artistic effects in products makes it sharp, but in jewelry products, it does not work like that. In jewelry product photography, the photographer must put the subject in focus and click it with a lower aperture number depending upon the size of the product. To make your product image sharp from front to back, make sure every detail, material, and the color is rendered with the focus angle.
4.Reflections: Reflection plays a vital role in photography and photo editing, and when it comes to jewelry product photography, the possibility of these mistakes increases. A piece of jewelry already comes with sparkles and shines; many photographers avoid this thought of angle and click the images, which only leads to extra sparky or bright images. Hence to avoid such mistakes, when you click a piece of jewel that has a bright shine, ensure to fix the angle first; it would reduce the reflections. By setting up the correct angle, you can take stunning images of the jewels with their original sparks.
5.Colorful backgrounds: Another common mistake made by many photographers is the selection of the background. If you have gone through any eCommerce website, you have seen all the product images with a plain white background. The reason behind selecting the white background is it gives complete focus on the product. However, many photographers consider white backgrounds dull and start experiments with vibrant backgrounds. Using flashy backgrounds in products hampers the user’s attention. Also, the colored background eliminates the originality of the jewel product, which is essential to attract customers. Hence, it would be best to click on jewel products with a plain white background.
6.Inconsistent Images: While clicking and uploading product images on the websites or other platforms, make sure to follow a consistent approach in terms of its size, frame, angle, background, and edits. The consistency in product images makes it more professional and appealing. Suppose you click a single piece of jewelry in different angles and edit it with diverse backgrounds and effects. In that case, it looks unappealing and messy, which ultimately makes your customer confused and unsatisfied. It would be better to hire a professional jewelry photo editing company that will efficiently take care of all these requirements.
7.Improper White Balance:
Not every white background needs to offer a pleasant look in your product image. So, how do you know which white background is suitable? White background varies with lighting situations; a flawed white balance setting leads to incorrect image color rendering. Hence you need to set the white balance setting in your camera and determine which shade of white will suit your product image. You can also hire professional jewelry product photography services providers, which will help you with more best and innovative solutions.
8.Several Angles: A product image with several other unnecessary angles confused the customers. When it comes to jewelry photography, it will become essential to depict the right angles. If you present your product from multiple angles, there are chances that your users will lose interest. Selecting the correct number of angles is necessary as it helps users to buy the product quickly. Hence, only try to keep two to three angles that depict your product innovatively. Straight angles, front angle, and a close shot are enough to display the product’s characteristics and make it tempting.
9.Unclean Product: Another biggest blunder that results in losing a significant number of customers is an unclean product or dirty product. When it comes to jewelry product photography, it becomes more important to keep extra attention on the cleanliness of the crystals and stones, as a single dirt particle will destroy the complete image of the product. Cleaning the product doesn’t mean to over polish it; sometimes over rubbing the crystals leaves scratches over the product. Hence make sure to keep your product clean and polished to get the best classic images.
10.Obsolete Lenses: Lenses play a vital role which determines image clarity. Therefore it is essential to use standard lenses that give a real-time look to the product. When it comes to jewelry photography, macro lenses are the uppermost choice of photographers. Apart from it, ensure to use zoom lenses and fixed lenses to get the stunning images of the jewels.
11.Soft images: Soft images with blurry effects have fewer chances of grabbing the user’s attention. Hence make sure you will work well on the image editing part with the proper lighting effects and give your jewel image a well-edged sharp look. Feel free to hire a professional Jewelry photo editing service provider that can help you to make soft images robust with the right balance of editing and effects.
12.Less time on Photo Editing- Many eCommerce businesses consider photo editing a work of a few hours, but it is entirely different from this. Professional photo editing requires a lot of time as it details every part of the images. Be it the jewel design, angle, stone color, or background; it needs editing to offer a more lively look. Hence always give sufficient time to the final touches to make your product photography worthwhile and pleasant to customers’ eyes.
13.Improper Photo Retouching:
Poorly retouched photos seem like fake products or defective ones, which can break your product image in seconds and affect your business sales. Hence hiring photo retouching services will be the wisest decision for your business. It is better to outsource jewelry photo editing & retouching services as the professionals will help you with the proper alignment, cropping size, templates, and margins that make your product photographs more consistent and authentic.
14.Wrong equipment: Equipment is the most important part on which complete photography depends. A wrong selection of equipment not only results in high costs but also gives unsatisfactory results. Therefore it is essential to pick the right set of photography tools that makes the shoot worthwhile. Camera, tripod, clams or tape, foam boards, table, white background, lighting sources are a few essential jewelry photography equipments that you need to consider before starting shooting your product. Sometimes people think that an expensive camera results in the best photography, but it is not entirely correct. The camera lens plays a vital role in it; if you have an iPhone, you can execute the shooting from that device. You only require to keep the focus on the lenses used.
15.Blurred Images: Blurred images are the most common mistakes made by many people, which can be caused by many reasons, including camera shake while taking pictures, obsolete lenses, improper focus, and angle. Both image focus and angles are important when taking a close-up shot of your product. Hence, make sure to use tripods while shooting product images to support the clear image and help manage the focus and angle seamlessly.
Final Words:
We hope this list will help you to avoid these common mistakes in your jewelry product photography journey. If you want to save your time and dollars, it would be best to hire a professional jewelry photo editing company. The experts will help you with the best high-quality product images to make your product more reachable and heart-winning.
So what are you waiting for? Hire Jewelry photo editing services today for your jewel business and take your business sales to new levels.
