Overall, the Indian liquor market is valued at USD35 Bn. Indian Made Foreign Liquor or IMFL is the largest valued segment in the industry, including Whiskey, Vodka, Rum, Brandy and Gin. Not surprisingly though, it is the whiskey segment that dominates the Indian market and India is the world’s third-largest consumer of a variety of whiskey brands. Whiskey has always occupied the largest slice of the Indian liquor market. It’s domination of the industry underscores the opportunity for Indian brands to make in-roads into the segment and leverage on the available opportunity to offer diverse choice to the Indian consumers. Chhattisgarh Distilleries Limited (CDL) has been in the liquor manufacturing space since 1988. Over the last 3 decades, the company has grown rapidly to become the top selling brand in one of the top marketsin the country.
This rising demand in alcoholic beverages in the country is propelled by increasing disposable income and the urbanization of Tier II and Tier III cities there is an increasing acceptance of newer brands and types of alcohol that appeal to a younger audience and are lighter on the wallet too when compared with established, industry brands. In 2020, Indian Grain Whiskeys received global recognition – propelling more limelight and exposure for the Indian Whiskey and Spirit Manufacturers at large. This level of global recognition will definitely boost the overall brand image of Indian-Made Liquor in the domestic market. In terms of international trade, India is the 15th largest exporter of spirits in the world. In order to bolster international trade, dialogue and efforts to reduce non-tariff barriers on Indian Exports will provide Indian Manufacturers with easier access to premium markets such as the European Union and USA.
Along with an appealing marketing strategy, the government’s push with #VocalforLocal campaign has been helpful in creating an enabling environment for newer Indian brands. Chhattisgarh Distilleries Limited (CDL) has also been a proponent of local manufacturing of alcohol beverages and has introduced a lot of best selling liquor brands in Chhattisgarh for the past few decades. With a lot happening already in the Indian Liquor market, CDL, with its wide range of brands across liquor categories, aims to foray into newer markets in India and abroad.
In the coming years, CDL is looking to tap into the premium foreign market which would enable better visibility and acceptance of Indian brands globally as well as domestically. CDL’s Presence In Indian Liquor Market Overall, the Indian liquor market is valued at USD35 Bn. Indian Made Foreign Liquor or IMFL is the largest valued segment in the industry, including Whiskey, Vodka, Rum, Brandy and Gin. Not surprisingly though, it is the whiskey segment that dominates the Indian market and India is the world’s third-largest consumer of a variety of whiskey brands. Whiskey has always occupied the largest slice of the Indian liquor market. It’s domination of the industry underscores the opportunity for Indian brands to make in-roads into the segment and leverage on the available opportunity to offer diverse choice to the Indian consumers. Chhattisgarh Distilleries Limited (CDL) has been in the liquor manufacturing space since 1988. Over the last 3 decades, the company has grown rapidly to become the top selling brand in one of the top markets in the country.
This rising demand in alcoholic beverages in the country is propelled by increasing disposable income and the urbanization of Tier II and Tier III cities there is an increasing acceptance of newer brands and types of alcohol that appeal to a younger audience and are lighter on the wallet too when compared with established, industry brands. In 2020, Indian Grain Whiskeys received global recognition – propelling more limelight and exposure for the Indian Whiskey and Spirit Manufacturers at large. This level of global recognition will definitely boost the overall brand image of Indian-Made Liquor in the domestic market. In terms of international trade, India is the 15th largest exporter of spirits in the world. In order to bolster international trade, dialogue and efforts to reduce non-tariff barriers on Indian Exports will provide Indian Manufacturers with easier access to premium markets such as the European Union and USA. Along with an appealing marketing strategy, the government’s push with #VocalforLocal campaign has been helpful in creating an enabling environment for newer Indian brands. Chhattisgarh Distilleries Limited (CDL) has also been a proponent of local manufacturing of alcohol beverages and has introduced a lot of best selling liquor brands in Chhattisgarh for the past few decades. With a lot happening already in the Indian Liquor market, CDL, with its wide range of brands across liquor categories, aims to foray into newer markets in India and abroad. In the coming years, CDL is looking to tap into the premium foreign market which would enable better visibility and acceptance of Indian brands globally as well as domestically.
