Scented candles are still one of the best-selling items in the gift industry today. With the emergence of new candle companies every year, the market has become quite competitive. Consumers have many options the next time they collect their candles. Options include triple scented soy wax, wood wicks, column candles, and scented jar candles.
While most of the market features richly scented jars or pillar candles, not all of them have soy wax. The benefits of soy include longer burns, cleaner burns, and soy wax continues to please the environmentally-conscious consumer. More companies are changing their wax to include soybeans due to demand. Palm wax, another natural alternative to paraffin, is also getting more attention due to the snowflake design it leaves on a pillar candle. Lead-free wicks have become a thing of the past for most companies due to the dangers of lead poison.
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Packaging has become an important option when people choose a candle. It’s not enough to just have a great scent or color, but appearance turns out to be a key factor in choosing the right candle. However, many companies have switched to high-quality packaging, which has made consumers pay more. While some companies prefer packaging over quality, consumers can pay double or even triple the retail price due to the effect of packaging. Finding the right balance between quality, looks, and affordability has become a challenge.
When choosing your next candle, look for a highly scented soy blend wax that has a lead-free wick. In addition to a clean, long-lasting burn, look for packaging that is simple yet timeless. Some companies will wrap gift candles at no additional cost. When consumers burn their candles, they rarely keep the boxes packed. Shop around, but keep in mind that you get what you pay for. What may seem like an incredible deal can be a horrible candle. Sometimes smaller companies can produce a better product because they are not mass-produced, remember quality over quantity.
