People are web savvy and, with the proper use of SEO-friendly tools, they are also quite aware of what they can expect from the services they receive from an SEO company India. Among the tools that they can expect from the companies are those that will help them identify their requirements and dominate the search engine results.

SEO Content Writing

It would be quite difficult to rank a website on a search engine if the only distinguishing factor between the home page and other pages within the site was that the latter contained content written by a professional (very rarely by chance). Businesses have started spending a lot of money in order to have content written for their websites and particularly for their blogs.

Warned bloggers not to get carried away by the idea of ranking highly on search engines, for it would prove too tempting, for the blogger would put their own website at the top and become rich, while the rich would become even richer.

The key is to keep the content in the most updated form. What is best is to publish the new information (with links to the old further on) on a blog or a news platform which will immediately drive traffic, for sure; provided it is a topic that has been talked about before.

SEO friendly Article Directories

Forum posting continued to be a popular way to allow people to discuss a particular subject and, therefore, generate interest in a particular topic or product. As a result, Internet users will more likely read posts than reading comments.

However, at the same time, a good article directory should be useful link bait. The best is to write an article yourself and, in that post, you should reference another article by using a keyword-relevant anchor text, such that it will become more visible to the search engines.

Make sure that in article directories there is a positive reputation as there will be many articles written by specialists that reflect the expertise of the author. In addition, different user ratings play a role in increasing the search engine’s finding that an article is useful and an authoritative one.

Social Bookmarking

Another new tool introduced by Google is social bookmarking, which has become more popular compared to bookmarking sites. Social bookmarking sites are extremely useful, as they provide categorization and a source of fresh content, which helps the search engine find new links.

On social bookmarking sites, users can bookmark their favorite links and share them to other people or send the links to email. That way, the content gets distributed to a large number of people and thus, the chances of getting a large number of views on a webpage or website increase.

One thing about social bookmarking sites is that they favor those links which come from higher-quality sites. That means that the first criteria of the search engine results Factor is qualitative as people provide their reviews and comments on bookmarked sites. That means that a user can receive immediate information about a bookmarked site and the only thing that may be needed is time.

Categories on Social Bookmarking Sites

The best way to get visibility is to be visible in different categories. There are many variations of the same trend. Several websites are giving categories to the links that do not exist on other sites.

In addition, comments and reviews can be added to the links. Few websites do not allow URLs in the comments and reviews section while most allow web links in the first line of the comments. This is another area where search engines can be of great help since they detect these links and count them as votes for a particular website.