What is Real Estate SEO?

If you are a realtor or a real estate online marketing company, then real estate SEO can be a huge help to boost your or your client’s real estate business. In general, search engine optimization helps increase a website’s rank on search engines. With real estate SEO, your or your client’s website can show up as top results when someone searches for properties to rent or buy. The National Association of Realtors says that 95% of property buyers search the internet for houses. This has helped countless real estate businesses and realtors to find clients. Real estate SEO is one of the most effective ways to generate more leads and rise above the competition.

The SEO strategies and techniques that real estate SEO experts use to ensure your website pops as one of the top results on Google and other search engines. As the use of smartphones and social media platforms is increasing at a fast pace with access to the internet in almost every corner of the world, digital marketing has become essential for realtors and the real estate industry.

Now that we know the importance and use of search engine optimization in the real estate industry, let’s take a look at some of the most essential and practical real estate SEO tips:

  • Identifying Keywords

Keywords play a huge role in the process of search engine optimization. To reach out to potential customers, you need to put out high-quality and relatable content that contains high-volume keywords. The reason why keywords are essential for real estate SEO is that people use keywords to find what they are looking for through different search engines. Real estate SEO experts will need to target keywords every opportunity they can get. While the competition of keywords such as “realtor” or “real estate” is exceptionally high. It would be easier to rank for long-tail keywords.

  • Quality and Quantity

We already know the importance of posting content on a daily basis to increase traffic and user engagement. But the quality of the content is just as important as the quantity. There are countless blog posts jam-packed with keywords that don’t relay any real message or answer any of the questions that potential customers have regarding real estate. Real estate online marketing companies hire professional writers to produce quality and plagiarism-free blogs and articles with naturally integrated keywords to help your site rank better.

  • Real Estate Tools

Blogs and articles are not the only valuable content that can be featured on your real estate website. You can also have tools like maps and loan calculators on your website to improve your potential clients’ search experience. Tools are highly appealing and helpful for potential buyers. These tools are one of the most searched real estate topics. Many websites have different real estate calculators available that can be embedded without any cost. Most searched calculators include investment property calculator, mortgage payment calculator, FHA mortgage calculator, home loan calculator, and real estate, calculator.

  • Mobile-Friendly Websites

People use their smartphones and tablets for almost everything and anything nowadays. Buyers, young and old, are more than likely to rely on their phones or tablets to search for properties. So much so that 58% of millennials found their homes on their smartphones. The same is the case for property renters. More than 50% of renters will use their mobile devices to look for apartments or houses. So, it is essential for your real estate business’s website to be efficiently mobile-friendly.

  • Focus on Your City

In order to gain traffic from local users in your area or city, your content needs to be specific by targeting keywords that include your area or city’s name. Search engines focus on providing their users with the most valuable and relevant information, especially when it comes to real estate. Your content can be local by including the city’s attractions, landmarks, restaurants, schools, and more.

  • Competitor Analysis

Competitor analysis is an integral part of any search engine optimization process, not only for real estate SEO. Real estate is one of the most competitive industries. While it may take longer to rank higher on search engines and take over your competitors’ sites, competition can be good for business. Real estate online marketing companies will perform competitive analysis to form a more refined list of targeted keywords for your content. Studying the strengths and weaknesses of your competitor’s website will help you improve your website’s performance by forming a more effective real estate SEO strategy. Competitive analysis can also help you perform a SWOT analysis for your business. SWOT stands for strength, weakness, opportunity, and threat. This is a strategic planning technique that can serve as a guide on how you can improve your business.

  • The Power of Social Media

A strong social media presence can do wonders for your real estate business. The way to build a presence is by staying active on different social media platforms such as Facebook, Instagram, Twitter, and more. Social media platforms are simple yet effective marketing tools. All you need to do is post engaging content on a daily basis. This can help you interact with potential customers. Many online real estate marketing companies offer real estate SEO services as well as social media marketing services at very affordable prices.

  • Online Reviews

Online reviews can play a significant role in making or breaking a business. Most potential property buyers or sellers read online reviews before deciding on working with any realtors or real estate businesses. You can stay in touch with your clients and encourage them to leave reviews on different resources like Google, Yelp, and Zillow.

Leadz Experts: One of the Leading Real Estate Marketing Company

LeadzExperts is a real estate marketing company that provides its clients with a variety of services at cost-effective prices. Their services include lead generation, social media marketing, search engine optimization, real estate lead generation website, and real estate CRM. Their experts promise to deliver exclusive real estate leads in your area and connect you with motivated property buyers and sellers.