When you enter the online business domain as a newbie with no prior experience in search engine marketing and social media promotion, paid to advertise is the ultimate way, to begin with. You can pay to social networking sites for generating sales instantly, but it can’t influence paid marketing that you can get on the Google search engine. PPC advertising services are a boon from Google for all the businesses to promote their campaigns and generate leads quickly.
But running a PPC ad on Google and showing up in the top results of the web isn’t as easy as it sounds. There are a lot of terms and techniques that you need to watch out for while creating an ad campaign for PPC advertisement. You must list out competitive keywords, settle a budget for expected ROI, optimize the relevant landing page, and schedule the duration of your ad to see the desired outcomes through paid marketing.
Building an ad campaign on Google using the pay-per-click method can be intimidating especially for beginners.
Here is the beginner’s guide to PPC advertising that can help you generate enough sales according to the budget you set for your business:
Let’s begin with PPC Account Creation & Ad Campaign Management
PPC advertising is an extensive process that takes time to show the results, and hence it needs to be created very carefully. While building the ad campaign, you should always begin with the keyword selection relevant to your business.
Don’t forget to include the LSI keywords because they act as the close variants of your customers’ search. Type your keyword as a query and then phrase the sentence like an answer your users want to see. Generic ad terms such as ‘sale’, ‘online’, and ‘latest range’ can add value to your ad and attract the target audience through a brief explanation in the meta description.
Text Setup in the Ad Copy
keyword selection is the most crucial part of the PPC, but the complexity doesn’t end at this phase. The real test begins when you work on the ad copy text because Google AdWords has a character limit for different elements of the ad including the header and the description.
The character limit in the text ad copy during PPC campaign formation goes this way: 30 characters for H1, 30 characters for H2, a description of up to 80 characters, and 2 options for putting the URL of the landing page as path 1 and path 2. These paths have a character limit of 15 characters each that you can use to target your specific service and product landing pages.
You need to be very specific with whatever information you put in these above-mentioned sections. Any kind of misleading or lying claim can affect your entire ad campaign and your ethical values in the eyes of your potential buyers.
Product Listing Options
If you are willing to boost the sales of your business online, you can consider listing your products through the product listing ad (PLA) option that showcases your products in the sponsored category of the search results at the top of the page. These square-shaped ad copies contain the price, image, and a brief title of your product to make the buying decision easier for your audience. To create this kind of ad, you will need to connect with the Google Merchant Center Account.
If you want to set up your AdWords account or want to run PPC ads for your business, you can consider consulting a digital marketing company in India for professional help.
Campaign Type Selection & Settings
Since you are to PPC ad management services, you might want to play safe with all the basic terms and techniques of paid advertising. Before launching your ad on Google, you must understand different types of ad networks that contemplate the type of campaign you want to run on the web.
For example, search network is a general target method that entails the use of keywords and appears as one of the answers to the queries visitors type of Google. Display network, on the other hand, revolves around the image and video content of the ad and appears on the relevant blogs and eCommerce website development company posting similar kinds of content for readers.
Aside from keyword-based ads and image-oriented ads, PPC advertising also includes text + display ads that cover a wider range of audiences and provide effective results along with increased ROI rate and brand exposure.
If you are working on a significant budget range to plan your ad campaigns, you might want to avoid the potential risks of loss and consider hiring a PPC management company for professional assistance.
