WhatsApp offers two solutions to business organizations to engage with their customers in an efficient manner. One is WhatsApp Business API and another is WhatsApp Business App. Both of these platforms enjoy high reach and simplicity of Whatsapp secure messaging. Encryption security provided by Whatsapp is one of the biggest factors contributing to its high popularity across the world.
The Whatsapp API would especially be ideal for medium and large businesses as it allows them to power their communication capabilities and reach customers all over the world in a simple, secure, and reliable manner.
An API (Application Programming Interface) basically is a code that allows applications to access data and interact with external components. This API is deployed on the local server of a company, allowing the firm to send and receive messages programmatically. It also impeccably integrates with CRM, Chatbot, and other analytics tools.
By using the Whatsapp API, one can easily deploy a chatbot on their WhatsApp company account for the purpose of automating customer support and frequently asked questions. Developing conversational messaging experiences, such as an AI Chatbot at scale, requires a certain level of automation and coding. If done efficiently and smartly, it can lead to high levels of customer engagement and satisfaction.
Two major types of messaging features available through Whatsapp API are:
- Session Message: In case a customer initiates contact with a company through the Whatsapp platform, a 24 hour window opens up that allows the brand to communicate with the customer.
- Message Templates: As the 24 hours window closes down, just reminders and service notifications can be sent to customers on WhatsApp.
For any growing business, leveraging the WhatsApp API can be a great option. This platform has a number of advantageous features that any company can benefit from. Its top features include:
- A common dashboard along with a chat inbox and CRM
- It allows multiple users to log in to the dashboard at once, and hence is ideal for businesses having offices across diverse locations
- It permits chatbot and discerning other third-party integrations
- The API features allow brands to send programmatic responses for the queries of the customers
- Brands can easily get an official business account via a green checkmark
Even KPIs tracking and analytics features are available on the WhatsApp API for business. Due to these advanced features, an increasing number of companies around the world now use this API.
