Earlier, manufacturers had to find ways to sell their products to customers. It became easier when manufacturers began selling their products to middlemen, called distributors, who distributed the products among customers.

Wholesalers enjoyed a good amount of profit in their business. Things have changed a lot with time right now. As time went by, the process of distribution began to change and customers started buying products from the manufacturers instead of dealing with the middleman.

When middlemen began distributing products, they enjoyed good sales but the customer had to buy the products at a hefty price. Since things changed a lot from the days when there used to be a barter system, customers can start buying items from the manufacturer either online or offline.

It is easier to buy products from an online manufacturer due to the digitization of manufacturing. Post the digitization of the manufacturing process, the customer-centric business model became more prevalent. For this business model, the distributors were no longer required to be in the picture.

This new avenue made the customer more satisfied as they began enjoying all the benefits of buying items from the manufacturer directly. The price of the products remains decent as they do not through the second step of distributors, who hike up the price to earn profits.

Advantages Buying Directly from Manufacturers

  • Improved Delivery of Products

When more people are involved in handling and delivering a consignment or product lot, there are chances of mishandling and delay in the delivery. The items reach the customers through a transport medium. When manufacturers sell their items to the distributors, they give up on taking care of the product quality while in transit.

If you buy a product directly from the manufacturers, chances are that they will safely deliver your product to your doorstep with utmost care throughout the transit. You would want your products to be delivered right on time and in good condition. For that to happen, buying from manufacturers is the best way.

  • Low Pricing

The most enticing benefit of buying your products directly from manufacturers is that you get them at a lower price. Distributors enjoy a lot of sales and profit because they sell the products at a higher price. When you remove the middleman from the equation, the price of the product becomes much lower.

You can buy from manufacturer to enjoy a decently priced product. So along with good quality products, you get the item at a price point that is lower than usual. So, the advantages that you can enjoy while buying from the manufacturer directly overweighs the disadvantages.

  • Buy in Small Quantities

You do not need to buy the products in large quantities from the manufacturers. Just like you buy a small amount of a product from the distributor, you can do the same with manufacturers too. Buying in large amounts leads to a lot of wastage. So, to avoid wastage, you have the option to purchase in small quantities and save money as well.

Although a B2B marketplace would recommend businesses or manufacturers to buy in large amounts from another manufacturer, it is only restricted to them. Some manufacturers produce items for individual customers. These manufacturers allow people to buy their products in small sums.

If a company purchases something from a manufacturer, it falls under the B2B marketplace, and most businesses buy large quantities rather than small. Direct selling is a beneficial option for both large businesses as well as individual customers due to various factors mentioned here throughout.

  • Direct Communication

Direct selling involves direct communication of the customers with manufacturers. This is a great opportunity for customers to be aware of the process of product delivery. Since most businesses nowadays are keen on providing good customer service, they form a direct line of communication with the customers.

Communication helps customers know about the status of the delivery of their product and a lot more. Also, the communication is maintained even after the product is delivered to get feedback and suggestions from the customers. Customer reviews are a vital part of most businesses and direct selling has increased the number of customer reviews and satisfaction.

Conclusion

Direct selling has its own set of advantages and disadvantages. The advantages here outweigh the disadvantages by a huge margin. Many manufacturers have shifted their base to online markets to sell their products at a menial price, compared to distributors. The low pricing makes customers root for the manufacturer’s products.

The change and shift towards direct selling business have been happening gradually around the world. This change will lead towards a new trend to form strong bonds between the customers and manufacturers. A direct line of communication between the two sides will help the latter (manufacturers) maintain good quality products.