In several research, it has been found that portable power sources which are mostly generators are almost the same in-demand either in the developing countries and underdeveloped countries, but has different kinds of uses in the under developing countries like Pakistan where several other issues are also connected with the power shortage issue, in Pakistan some good companies like @JNA, jump in due to heavy shortfall in the power sector which causing hit to the economy, but the main issue is still the same for the local business associated and the general public that why the private sector needs to up the sector with different strategies because the government and its invited companies do nothing in the power sector of Pakistan, that’s why the portable power source is now too common in Pakistan due to several reasons which are as follows.
1. Household use
Most of the areas of Pakistan facing power shortage and any kind of power issues in short we can say that the normal life of the people of Pakistan is in disturbing condition due to regular power shortage and load shedding issues, every day new stories and excuses from the concern authorities make things more worst due to bad political influence in all cities of Pakistan, so because of that reason, the new market is open for the private business sector, and on another side, we can say the private sector get in to help and support the household issue which they are facing on a daily basis, that’s why companies like JNA offers a different kind of generators for the household users to offer them options towards a better life.
2. Use in the rainy season
In most of the areas either in development and under developing countries, normal generators do not give proper backup due to humidity and moisture in rainy weather so in that places where the raining is too much for that areas diesel generators are the best technology which can perform best in heavy raining as well, in Pakistan many places are with the lot of population where due to heavy raining they always facing the power disconnection issue so for that places JNA diesel generators are doing very well and due to this they are increasing their market size day by day which is also
good for the company and the residents of that area as well.
3. Use in rural areas
In Pakistan, wherein, normal cities power is not available properly so need to think that how the rural areas of Pakistan facing issue with the power problem, but due to good companies like JNA, they are come up with great and affordable technology in the field of portable power source, in that areas generators, are very mandatory to run daily life common things which can’t be possible without a power source, so this is the big market exposure for the JNA to capture the big business from them in a short period which is best for both side benefits and also for the economy of Pakistan as well if JNA keeps supporting that sector with all technical and after-sales matter it can boost up more business in that areas.
4. Industrial use
Here in Pakistan where the power issue is the same for everyone industries also facing the same shortage issue but that shortage giving them huge losses also in terms of a production delay, order rejection due to delay in delivery, loss of working hours, high production cost, regular disconnection in the production lines, again and again, disconnection of machines settings, machine failure due to voltage and power shortage and many others, but due to JNA power backup offer Genset generators which are not a full solution for them but can support in to control big losses, so this is
the big market exposure for the JNA to capture the big business from them in a short period of time which is best for both side benefits and also for the economy of Pakistan as well if JNA
keep supporting that sector with all technical and after-sales matters it can boost up more business in that area.
5. Power backup for operations
In all most every country in the fieldwork where the direct power lines are not available and need to do operations is mandatory so in that areas mostly people use generators, herein Pakistan for that kind of operations JNA generators are common in use and they have a big market for that because it is portable and easy to adjust and place anywhere, so this is the big market exposure for the JNA to capture the big business from them in a short period which is best
for both side benefits and also for the economy of Pakistan as well, if JNA keeps supporting that sector with all technical and after-sales matter it can boost up more business in that areas.
6. Backup for the Health care sector
Another big market is the health care sector of Pakistan where mostly power shortage and loading issue is too common that’s why they prefer to use JNA generators as they don’t want to take any risk with the life of patients, because power failure can cause death to many patients who are in ICU’s and ventilators, so in Pakistan for every health care sector generator is near to mandatory which is the sign of another big market, so this is the big market exposure for the
JNA to capture the big business from them in a short period which is best for both side benefits and also for the economy of Pakistan as well, if JNA keeps supporting that sector with all technical and after-sales matter, it can boost up more business in that areas.
7. Upcoming markets
The upcoming new market for the JNA generators are backup for cold storage goods, far area constructions, and the accidental emergency backup service, because no line power can reach to location as compared to the portable generator power.
