The majority of social media platforms started off by focusing on personal connections and relationships, but gradually realized the value of using the system for business communications. WhatsApp, renowned for being among the most popular and secure messaging platforms, has also joined this trend. They now have a WhatsApp Business platform that is meant for business owners and startup founders, and can be used with ease on Android and iOS mobile devices. This app provides a great way to interact and engage with customers in a direct, personal and targeted way.
Account options
Not all businesses or their needs are same. Keeping this fact in mind, WhatsApp Business comes with two account options that are meant to suit the distinctive needs of various companies. The regular Whatsapp platform for business primarily helps in separating work and personal messages, while also offering a convenient way to be responsive to the customers. This option also comes with automated greeting and away messages, and does not require a spate phone number or SIM card if you desire to have both a personal and WhatsApp Business account.
The second option is the WhatsApp Business API, which is majorly meant for larger, well-established company. This is a pay-to-use platform that allows multiple users, and offers them the capability to interact with customers through customer service teams, and even provides opportunities to make sales. Navigating and managing the WhatsApp Business API can be a bit complex for certain entrepreneurs, but it can significantly help boost the customer service efforts and revenue prospects of their company. Hence, to make the process seamless and easy, entrepreneurs can always seek out assistance from a good Whatsapp business solution provider.
Messaging Tools For Engagement
One of the most vital elements of WhatsApp Business is its messaging capacity that connects the brand to its customer base and audience. By using the open messaging options provided by this platform, a company can easily send unlimited free messages in varied formats. There are also automation features present in the platform that offer a way to deliver timely responses to the customers. This messaging system encourages companies to stay in contact with the target audience, to build better brand loyalty.
If you have the phone number of a customer or a lead, you can easily use WhatsApp Business to send them messages for special events and offers. However, it is important to not go overboard and send too many messages, as that might annoy the customers.
