1 | Design wisely

Colors and logos are a terrific approach to make your QR Codes more unique. While branding is crucial, don’t go overboard with customization. Because certain scanning programmes don’t pick up complicated designs properly, your unique Code should still be recognisable as a QR Code to your clients. Before printing, try your QR Code with various apps to ensure that it is viewable. Check out How To Design QR Codes for suggestions on how to make a beautiful yet functional design.

2 | Pick the right size

Instead of hiding your Code, make it obvious so that your clients notice it and scan it. QR Codes that are too small are often overlooked or unreadable. Codes should be at least 2 x 2 cm if printed on small to medium sized items (for example, business cards or flyers) (around 0.8 x 0.8 in). If you’re unsure, go ahead and print the QR Code larger. But how large is it, precisely? Scanning with your chosen print size is a good place to start.

3 | Check your content

Consider your clients’ disappointment if they scan your Code only to discover a broken link or obsolete content. This is a very common blunder that can be easily avoided. Make careful to create a Dynamic Code to avoid being stuck with a QR Code that you can’t alter. With this form of code, you can modify the target URL or content at any time, even after hundreds of marketing materials have been printed and distributed.

4 | Use high quality images

Avoid printing QR Codes that are pixelated or fuzzy, and make sure they are sharp and clear. They not only scan better, but they also have a more professional appearance. JPG and PNG formats work well for small-scale printing such as business cards and brochures, depending on the size of your QR Code. For large print projects, graphic designers and print companies use vector formats like EPS and SVG, which can be scaled without affecting print quality.

5 | Material matters

Creativity can go a long way whether printing on paper, glass, aluminum or plastic. Be wary of choosing material that reflects too much light or distorts the image and competes with the scannability of your QR Code. Uneven surfaces that are ribbed may disfigure the Code and printing in between magazine folds sections off parts of it so it’s hard to view the full image. Ultimately, use your best judgement and make sure to test so it’s scannable.

6 | Keep Codes within reach

The most effective advertising channels for your campaign are those that directly reach your target demographic. Customers will have a difficult time scanning your QR Code if it is placed too high up, too low on the ground, or too far away. To ensure maximum accessibility, place QR Codes within easy reach. Would you stoop or climb a ladder to scan a QR Code?

7 | Consider the scanning time

Scanning a QR Code takes about 15 seconds on average. This includes the time it takes to pull out your smartphone, launch a scanning app, steady the device against the Code, and scan. Vehicles are only partially suited for QR Codes unless they are parked. Electronic billboards and television advertisements may also be insufficient. Stagnant media outlets (posters, periodicals, displays, etc.) are a better option because your clients will have more time to scan them.

8 | Avoid multiple Codes at once

There are times when QR Codes must be placed next to one other. Keep in mind, however, that writing several Codes near together or even placing QR Codes next to barcodes will result in the erroneous one being scanned. Place Codes on different ends of your layout if necessary, and vary the styles. Did you know that QR Codes can be used to link to various websites? QR codes, such as the App Code, can direct users to various app stores, depending on their smartphone’s operating system.

After considering our tips, the final step is to create your QR Code using a QR Code Generator and test it by scanning it using a QR code scanner app