Today, social media has become an essential part of our lives.These sites, with their large user bases, provide companies with many ways to engage with their target audiences.It supports hotels in promoting their businesses and developing a strong social media presence.

Did you know that 97% of people share their trips on Social Media? Everyone does it, literally. This provides hoteliers with a simple way to promote their business and attract more visitors.

Let’s look at how you can use social media to advertise your hotel. I’ve come up with some social media marketing ideas for your property.

Your Audience must be Identified

You should get to know your audience before implementing any of the social media marketing tactics for hotels.If you have any trouble with devising a Social Media strategy, Social media marketing agencies will assist you in this aspect.

2/5 millennials agree that the images posted on social media affects their decisions. This points out that a millennial won’t book a hotel room without checking it first. Your guest’s buying decision is heavily influenced by your social media reputation. Basically, by using social media to advertise your hotel, you have the opportunity to attract your guests even before they arrive.

The services you provide at your hotel will undoubtedly influence the type of audience you attract. AND, of course, your hotel’s location. 

Learn more: 9 Powerful Social media Trends for Boosting Your Business in 2021

 

  • Run Ads, Go Live and a Profile must be Created on Facebook 

 

We all know how famous Facebook is since it is the most commonly used social media platform. It provides you with several opportunities to promote your hotel. Facebook is, without a doubt, an unavoidable social media marketing strategy in order to grow your hotel’s engagement. 

You must create a business profile and name it under your hotel’s name. Since Facebook is the best social media platform to share content on, you must post regularly on it and must run ads as well in order to increase bookings. 

 

  • Instagram’s Reels are the new great deal

 

Instagram is the second most successful social media platform after Facebook. Both of these social media platforms are connected to one another. Everyone knows that Instagram is mainly used for posting photos and videos.

However, reels, stories, boomerangs, ads and live videos are becoming very popular.Millennials are the ones that use Instagram the most. Also, make sure to switch your Instagram account into a Business Account. 

You must post on Instagramhigh resolutionpictures that are interesting andthe hashtags should be taken into consideration.

In order to increase your Instagram engagement, you must post engaging stories (such as asking question, creating polls, discounts, offers…). Reels on the other hand must be posted as well since they are the latest trend on this platform. 

 

  • Sharing good content on LinkedIn

 

LinkedIn is a very popular social media platform that comes after Facebook and Instagram. It has over 630 million users. When having a LinkedIn page, you have sure that it matches your hotel’s name. You also need to have a detailed and interesting description. Also, you must link your LinkedIn page to your Website. 

As a hotel, you can increase your engagement by connecting with the potential users and must be active (post regularly) 

 

  • Having a YouTube Channel- Publish the Best Hotel Videos 

 

If you are looking to advertise your hotel, you must publish testimonials, a hotel tour that shows the services and facilities. You can also post events happening at the hotel. 

 

  • You Can Use Twitter for Short Tweets 

 

Twitter is a lessused social media platform than Instagram, Facebook and YouTube. In order to have a better engagement on Twitter, you must respond to people directly when they mention your hotel even when you receive bad comments. Always answer people. 

 

  • Use Pinterest to Create Exciting Boards

 

Pinterest isn’t a very well-known social media platform but is a great one. You can share content about any topic you have in mind. 

As a hotel owner, you can use Pinterest in several ways such as, to post pictures about the hotel, you must show others what they can do around the hotel (activities). You can also share your restaurant’s delicious food. 

Learn more: Which Digital Marketing Strategy Is the Best For Your Business?

  • WhatsApp Will Help You Reach Out to Audience

 

When it comes to daily users, WhatsApp outperforms all other social media sites. It has a global user base of 2 billion people. Despite the fact that WhatsApp marketing does not allow you to share or upload images, its messaging helps you to hit all of your target audiences in a matter of seconds.

 

  • Influencers Could Help You Improve and Connect Marketing

 

The most important idea when it comes to influencers is the “word of mouth”. This is why influencer marketing a very important to grow your Business. In order to do influencer marketing for your Hotel, you should speak to the bloggers that are in your region. You should contact them and stay in touch with them to promote your hotel. 

I’ll sum up my suggestions for handling the hotel’s social media here.Instead of being on probation, hotel social media marketing has become a vital part of the industry.All of these tactics, will assist you in better developing social media marketing strategies for your hotel. If you require assistance with Social Media Marketing in Dubai, reach out to us and Prism will help you out. Thank you