In the past twenty years, social media has grown to be very advantageous for businesses. It came about as a simple experiment in communication but has now developed into technologically enhanced platforms that play a vital role in people’s daily lives, all around the world. Social media enables businesses to connect and exchange information regarding their brand. The best part is that this form of marketing doesn’t cost much either. You can market the products and services in which your company specializes, by using free chat applications. In any case, it is essential to keep yourself updated regarding the latest social media trends. Listed below are some of the hacks for gaining popularity on social media through trending.
- The abundance of Memes on Social Media:
A frequent social media browser would surely know, but even if you are less regular with browsing, you must have witnessed the increasing use of memes all over the Web. A meme is a content, either in written form, imagery, or video format which is passed from one user of the internet to another for the sake of entertainment. The trend of memes came about in the mid-90s which was the same time the internet plagued our world. However, in its early stages, memes were simpler and consisted of a picture with some funny texts. As the internet progressed, memes developed too and the creators of memes now use GIFs and videos for an up-gradation of memes so that they can attract more viewers. Memes can now be found in a variety of shapes and sizes. Vine was one of the social media channels that boosted the meme fad. The platform has been inactive for many years but popular videos that were first shared on the channel are still going around on the internet. They are also extensively shared on Twitter and YouTube. Considering the present trend memes are here to stay and will probably evolve even more in the future.
- Videos on the rise:
Video marketing is popularly and successfully used worldwide and experienced marketers are bringing in ideas for making their video content even more exciting. The way that consumers react to social media content is what marketers and content creators take into consideration while coming up with new and improved ideas for engaging the audience. A few of the most significant social media video trends that were at the top of the list in 2020 were Stories and Live-streaming. Stories made their entrance on Snapchat in 2013 and from there on many other major platforms copied the feature and introduced it on their apps.
- Stories Speak on Social Media:
Social media Stories are vertical videos and images that come up on your screen, though not as part of your regular feed, and they last only for 24 hours then disappear. These Stories have a transitory nature although, on some free chat applications like Instagram, they can be arranged into collections and seen later. Even though Stories can be saved in some apps, the transitory nature of their content makes them more appealing. You can maintain your loyal customers by posting exciting stories regularly. Impromptu videos and images are extremely popular because your followers get to witness a moment in your life, and since it’s just a glimpse, it leaves them longing for more. All in all, Stories add clarity and authenticity to the online brand experience which are qualities that millennial and gen Z users are looking for.
- Authenticity is favored:
Consumers have lost trust in social media brands and a lot of the blame goes to the social media sector. Social media is a world full of opportunities for marketers to attract new customers and maintain old ones, however, it can be exploited. Some low-quality brands have managed to fool many customers with fake followers, likes, and news. People are constantly on the look-out for content generated by reliable sources. This is why, ‘Authenticity’, has become such a significant part of social media marketing. Authenticity isn’t so hard to achieve, all you need to do is give a realistic picture of your brand or business to your followers. Nowadays perfection of content is less important than the originality of content, and a display of authentic material is more the requirement. Consumers now choose to make their purchases from companies that exhibit certain moral values. Exhibiting authenticity on social media is also essential because social media feeds offer a great place to create a unique picture of a brand. Often, feeds gives a first impression of the brand to prospective customers.
- Growth in Messaging Apps:
There are many different messaging apps in the digital world today that are being used all over the world. Examples of free chat applications are Facebook Messenger, WhatsApp, Twitter, Instagram, Snapchat, and the NEEO Messenger App among others. Nowadays people spend more time on messaging than they ever did before. These people are your prospective customers to whom you can send direct messages to and you can use artificial intelligence to modify the messages. Most customers look forward to a messaging platform for being able to converse with businesses. Almost fifty percent of these people claim that if a business has a messaging platform, they will willingly invest in them by purchasing their products and/or services. So, if you aim to boost your reputation, develop your brand, and increase the amount of income that your company is generating, it is essential to use social messaging apps.
By following the aforementioned hacks you can gain popularity on social media within no time.
Also Read: How can NEEO Messenger Help to Stay Connected With the World?
