Marketing tips for architects are the foundation for success in any business strategy. When the turnover seems bleak and the number of customers is dropping irreparably, it is always good to take a break and take a step back from the promotional tips in place. Is it possible to take them to a higher level?
In general, there are two ways to improve a marketing strategy: do it yourself or hire specialists who will be trained in the reality of the architecture market. Either way, it always pays to understand what really works in this industry. This will allow the architect to assess the results and understand what to expect as a return on investment. So whether you want to hire someone or apply a marketing strategy yourself, these 5 approaches will help make a difference.
5 marketing tips for architects to build an effective promotional strategy
Whatever strategy you choose, these instruments will be useful levers for developing the reputation of your architectural firm. You could select all of them or just a few to achieve substantial results. In addition, these marketing tips for architects do not require any special knowledge in terms of marketing . You will only need a few basics of ad setup and quality visuals , which can be provided by our architectural outlook services.
1. Use public relations to build awareness of your brand
The goal of public relations is not to attract clients who are ready to immediately launch a real estate project. Their function is to make the company known in the community without spending substantial budgets on advertising.
Attract media coverage
For this, it is always advisable to participate in local and international competitions . Most of these contests require a participation fee but these expenses will quickly pay off if you win a prize. This is the most prestigious and advantageous option since it usually flows towards free media coverage – a real marketing tip that any architect should aim for. And if you do manage to be a winner, the payoffs will be invaluable . Imagine the impression your customers will have when they see this precious sesame hanging on the wall!
In order to highlight your projects and thus put all your chances on your side, your architectural presentations will have to convince from the first glance. For that, you will need exceptional 3D architectural visuals – 3D renderings, animations, guided tours. The photo-realistic exterior renderings will allow you to present the perfect integration of a building into its environment. As for the perspectives of interior architecture and virtual tours, they will facilitate the adhesion of your customers thanks to a total immersion in your project.
Become an influencer
Every opportunity to speak in front of an audience is an invaluable asset. Whether it’s just presenting a modest “master class” or a major exhibition, attendees could very well become potential prospects. Plus, public speeches and active participation in your local community will turn the speaker into a thought leader. In the long run, this authority will have a positive impact on the reputation of the architectural firm and will attract clients who wish to work with such an expert in their field.
2. Invest in advertising to generate consumer interest
The second of the 5 marketing tips for architects is advertising . Fortunately, there is a wide range of media to invest in. Several options are available to you, including the first which we will call “old-fashioned” – but which still proves its worth: such as display advertising, inserts in mainstream weeklies or publication in specialized magazines.
The second marketing strategy is to target exclusively a digital presence. Of course, the means of advertising on the internet are more varied and allow you to target your customers more. To reach individuals, you will choose to advertise on Facebook , Instagram or Pinterest . To attract professionals, you will direct your advertising on LinkedIn or specialized sites. Keep in mind that by using sophisticated targeting tips, it will be possible to show your ads only to interested prospects and exclude a curious audience – and thus avoid wasting your budget.
But whatever channel you choose, your advertising campaigns should always be based on high quality visuals. For this, architectural perspectives will be the best solution to demonstrate your know-how . Indeed, these visuals designed by 3D artists allow you to highlight your projects in various environments, under different views, whether day or night.
3. Social networks to communicate with your customers and improve their loyalty
Advertising is not the only way to promote a business on the internet. Social networks are among the most effective marketing tips for architects to improve the visibility of the company , present its projects and maintain an active dialogue with potential clients.
Social media can do wonders for both branding and lead generation. But again, in order to get the full benefit from your community management campaigns, you will need to use compelling illustrations. And nothing better for that than using images of 3D architectures.
4. Use content marketing to increase credibility
The goal of content marketing is to communicate your know-how, share your experience and place you as an expert in your field. And the good news is that it costs less than advertising on the internet while producing better results.
The recipe for content marketing is that you trade valuable knowledge for public attention and engagement. In addition, blog posts are not intrusive: Internet users looking for information find you, not the other way around. And finally, the more blog posts you write , the better your website will rank on search engines – which is arguably one of the first goals of an architect on the internet. This is why content marketing is hands down one of the best marketing tips for architects.
The trick to content marketing is finding what information your target is looking for on the internet. Keep in mind that you can vary the publication formats such as tutorials, eye-catching infographics, or “how-to…?” Articles. “. This will improve the presence of the architectural firm on the net, strengthen its credibility and notoriety, attract attention and even generate prospects.
5. Focus on SEO to get potential leads and increase sales
Nowadays, for your site to be really present on the web, you will not be able to do without SEO ( Search Engine Optimization ). A good SEO considerably improves the visibility of a business by increasing the traffic on its site. To help you position yourself on the first page of Google, we have put together a guide on SEO positioning via Google Image.
By using keywords searched by Internet users, your articles will have the opportunity to stand out at the top of search engine rankings. It could be people looking for services provided by architects or just curious people lacking inspiration.
Obviously, SEO goes hand in hand with content marketing. This is why it is strongly recommended to add a blog to your website. People who read your articles – propelled by relevant keywords – will often be curious to take a look at your portfolio.
These 5 marketing tips for architects will strengthen the marketing strategy of any architectural firm. You can use any of them to experiment with its fallout or combine a few for better results. Of course, there is no silver bullet in marketing, and success always takes a lot of effort. Still, there is something we can do for you: produce striking architectural renderings that will showcase and sell your style.
So, before propelling your practice into a truly renowned brand, contact Le Studio 3D . We will provide you with the photo-realistic 3D images needed to double the effectiveness of these 5 marketing tips for architects.
