Whether you’re a seasonal drinker or trying the “Water of Life” for the first time, the unique origin stories and multisyllabic names from the highlands surely make whiskies more mysterious and complex than any other beverage out there.
However, even if you’ve consumed whisky at least once, you might have already heard about Chivas Regal. It’s one of the most popular luxury scotch brands to ever exist in the world. Apart from prestigious brand goodwill, there are several things that you probably don’t know about it.
The roots of these drinks date back to Queen Victoria – sounds fascinating enough? If not, let us take a look at some of the lesser-known facts about Chivas Regal that’ll surely make you admire the drink more:
Although Blended, It Isn’t Cheap
Numerous scotch admirers often claim that single malt is a sign of quality, and usually look down on blended scotch. However, it’s not long since single malts came into trend, and the majority production of scotch consumed worldwide is still blended.
Chivas Regal is also one such blended scotch, and it is surely no less in terms of quality (and price). Even a 25-year Chivas Regal’s price can dig a hole into your pocket, but the unique flavor extracts and lavishing aroma are surely worth it.
It All Started with Groceries
Prior to selling scotch and blending one of the world’s most famous whiskies, the Chivas brothers owned a grocery store in the city of Aberdeen. For more than 50 years, they served the masses with foodstuffs and essentials.
Earned The Prestige to Serve Queen Victoria
When Chivas finally took off, a lot of their products like Caribbean Rum and French Brandies became very well regarded. This allowed them to get a chance to serve Queen Victoria when she first arrived in Scotland in 1842.
No doubt, she was impressed and granted a royal warrant to the Chivas brothers. This allowed them to continue offering their products to the Queen and later renamed their initiative, Chivas Regal, for obvious reasons.
First-Ever “Luxury” Scotch in the US
That bottle of Chivas regal 18 gold signature kept on your shelf is more prestigious than you may have ever thought. In the early 1900s, the company had already started blending and selling their scotch.
Their operations started in the US, which was going through Industrial Revolution at that time and had the economy booming with demand for luxury products like showers and chocolates. The same year, the company renamed itself to Chivas Regal and began producing their 25-year-old variant.
Final Words
In the year 2000, Seagram became non-functioning, and its range of products was managed by various companies. Chivas Regal was acquired by Pernod Ricard because it’s a French liquor company known majorly for its absinthe. If you’re looking for the current price of Chivas Regal in UP or any other state of India, you can check out our website.
