Online Reputation Management also commonly known as ORM, is a concept used by marketing agencies to create a positive public image of a business, brand or individual. It involves a number of activities such as addressing customer feedback or content that could harm the concerned party’s’ reputation, monitoring reputation, and implementing strategies that help solve and prevent anything that could hamper the reputation. 

To sum it up, ORM is concerned with managing and monitoring the reputation and standing of your brand across the internet. These reputation management services ensure that you have the right approach, reach and impression on the target audience about what your company stands for. There are multiple channels that are used for online reputation management and while it may seem a bit overwhelming to be able to grasp all of these, there are certain steps that you can follow for creating an effective strategy. It is obvious, that the process shall differ from company to company, the respective industry and the resources. However, following the rules act as key milestones for keeping in place an efficient and successful ORM strategy. 

  1. Perform an audit: Before you begin with any ORM strategy, it is essential to conduct an extensive online reputation audit. The core idea is to uncover how people perceive you online and the challenges that you face while trying to change that view. This also raises the need for brand monitoring. 
  2. Establish an ORM strategy: Once you have conducted a full-fledged audit and understand the online landscape that surrounds your brand, it is time to set up an effective and full-proof online reputation management strategy. The first step in conceptualising this strategy is to prioritise the areas that require maximum work. This should become easier once the audit is complete and studied by your team. 
  3. Monitor Brand Mentions: When you are proactive in monitoring online conversations around your brand, it helps you with real time analysis of your online presence. It also gives you more reaction time and allows for a faster sorting of situation. 

ORM makes for an essential part of any business, it growth and marketing. Given our advent into the online world, every business requires a solid ORM strategy to ensure that their brand maintains a positive stand online. You can always opt for professional help from some of the best online reputation management companies in India such as RepIndia. They work with some of the leading brands and individuals in the country and their experienced and talented team ensures that your ORM is impeccable.