Numbers are the universal language, especially for marketers. There are no other ways to identify the ROI of your department. Now, once you have set the goals for your social media marketing strategy, it’s time to think further. It’s important how you implement them and measure the success of your campaigns. Social media Metrics will help you see how the results of your work tie to your goals.

        1. Brand Awareness

Brand Awareness is important and helps in understanding what your brand gets from the audience on social media. It can be easier to get your brand if you stick with a social media posting schedule and publish consistently.

        2. Post Reach

Post Reach refers to the number of individuals who have seen a post since its publication. Through post reach, you can make actionable assumptions. Specifically, deciding the right timing and therefore the sort of content you publish.

       3. Audience rate of growth

Audience rate of growth may be a metric that evaluates how briskly your number of followers increases on social media. In simple terms, it reflects how quickly you gain followers during a particular period of your time.

The best way to discover if the audience’s rate of growth increases, is to match it with a reporting period from the past. You can have solid data with a proven time record to live your social media performance supported by this metric.

       4. Social Share of Voice (SSoV)

Social Share of Voice is another measurement. It reveals what percentage of people have mentioned your brand on social media, directly or indirectly. But at this point, all the info should be compared to your competitors.

       5. Average Engagement Rate

The Average Engagement Rate is another metric for social media success. It displays the number of engagement actions, usually represented as likes, shares, or comments, in reference to your total number of followers.

LinkedIn and Facebook, for instance, show you the engagement rate immediately. You don’t need to concentrate on the particular numbers of likes or shares. If the engagement rate is high, your content resonates with the audience, which may be a super good sign.

       6. Amplification Rate

Amplification Rate is that the percentage reflecting the number of shares per single post relative to the number of page followers.

Wondering the way to track social media metrics of this kind? Calculate what percentage of times your post was shared. Divide it by the amount of your entire follower base. Further, multiply it by 100 to urge the share.

       7. Virality Rate

In turn, the Virality Rate is calculated taking under consideration the number of individuals who shared your post and therefore the number of unique views impressions during a particular period of your time that gets measured.

To measure the Virality Rate, there are three steps to require. Consider measuring impressions and post’s shares respectively and do the calculation. to urge the share, just divide the number of shares by the number of impressions then do the multiplication as altogether the cases mentioned above.

       8. Conversion Rate

Conversion rate includes metrics for social media success that measures the effectiveness of social media engagement. In simple words, you ought to track the number of tourists who come from your social media pages. Take a glance at what percentage of people check in on the shape, become subscribers or clients. Whatever is your goal. to urge the amount, just divide conversions by total clicks and multiply by 100.

       9. Click-Through Rate (CTR)

Click-Through Rate, or CTR, is one of the foremost popular metrics employed by marketers to live the success of their posts. It shows how often people actually click on your posts to travel to your website, for instance,  the higher the CTR, the more unique and compelling is that the content you produce. you’ll confidently say that you simply write actionable posts.

      10. Bounce Rate

Bounce Rate shapes the share of tourists who click on a link in your post and immediately discontinue their journey leaving the page. A high bounce rate would mean that folks don’t take any additional actions, landing on your website, which may be a good wake-up call that you simply could be chatting with the incorrect audience.

      11. Cost-Per-Click (CPC)

Cost-Per-Click may be a term in paid advertising and therefore the number getting to measure social media marketing success from a paid campaign, for instance. Basically, it’s the quantity of cash you buy a click in any sponsored post you ought to track all the time after creating advertisements on social. It’s better to not leave it unattended because it can change counting on the social networks you’re using to market content.

What Next?

Measuring social media performance metrics looks like a frightening task, as there are many numbers to trace and improve upon. But today, social media business pages have extended analytics reports. they permit you to ascertain how everything’s growing or decreasing. Analytical reports specialize in almost every point in the above list.

If you are looking for Social Media Marketing services in Dubai you can contact us. Mighty Warner has the expertise of 8 years in the digital marketing domain and delivered appreciable results for our clients and earned credibility over the years.